Global Marketing Management Week 5 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 5 Assignment Answers 2024

1. Which of the following is not a factor that drives the adoption of new products–

a. Individual differences
b. Brand Characteristics
c. Personal influences
d. Product Characteristics

✅ Answer: b
✏️ Explanation: Brand characteristics affect perception but are not a primary factor in new product adoption like individual or product factors.

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2. What is the third stage of developing new products for global markets?

a. Screening
b. Concept Testing
c. Test Marketing
d. Timing of Entry

✅ Answer: b
✏️ Explanation: Concept Testing is the third stage where consumer response to the idea is evaluated after idea generation and screening.

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3. Which of the following is NOT a factor that causes inter-country gaps in brand equity?

a. Competitive climate
b. Marketing support
c. Geographical location
d. Cultural receptivity to brands

✅ Answer: c
✏️ Explanation: Geographical location itself is not a direct cause of brand equity differences; cultural and competitive factors play bigger roles.

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4. The brand name changeover strategy where “the new global brand name is somehow tied with the existing local brand name, and after a transition period, the old name is dropped” is called?

a. Fade-in/fade-out
b. Co-branding
c. Transparent forewarning
d. Summary axing

✅ Answer: a
✏️ Explanation: “Fade-in/fade-out” blends the old and new name during a transition, making it easier for consumers to adapt.

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5. Aspects of the product that is vulnerable to piracy include–

a. The brand name
b. The logo
c. The design
d. All of these

✅ Answer: d
✏️ Explanation: All these elements can be copied illegally, making them vulnerable to piracy.

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6. “The overall perception consumers form of products from such a country, based on their prior perceptions of the country’s production and marketing strengths and weaknesses.” This is known as –

a. Geographical Indicator Effects
b. Country of Origin Effects
c. Host Country Bias Effects
d. All of these

✅ Answer: b
✏️ Explanation: Country of Origin Effects describe how consumers judge products based on the country they come from.

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7. Which of the following is NOT a driver that is affecting global pricing–

a. Company Goals
b. Company Costs
c. Stock Prices
d. Customer Demand

✅ Answer: c
✏️ Explanation: Stock prices do not directly influence product pricing decisions like costs, goals, and demand do.

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8. Governments occasionally impose price controls to combat which of the following–

a. Deflation
b. Penetration
c. Hyperinflation
d. None of these

✅ Answer: c
✏️ Explanation: Price controls are used to limit extreme price increases during hyperinflation.

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9. Pricing of goods, services, and intangible property bought and sold by operating units or divisions of the same company is known as–

a. Intracom Pricing
b. Transfer Pricing
c. Reference Pricing
d. None of these

✅ Answer: b
✏️ Explanation: Transfer Pricing occurs between subsidiaries or divisions of the same company across borders.

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10. ___________ is defined as the sale of an imported product at a price lower than that normally charged in a domestic market or country of origin.

a. Dumping
b. Tunneling
c. Penetration
d. None of these

✅ Answer: a
✏️ Explanation: Dumping refers to selling goods below market value to gain market share in a foreign country.