Global Marketing Management Week 9 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 9 Assignment Answers 2024

1. Which of the following is not a criterion to segment the business buyers?

• Demographic variable
• Price sensitivity
• Geographic variables
• Industry classification codes

✅ Answer: Demographic variable
Explanation: In B2B markets, demographic variables (like age, gender) are more relevant in consumer segmentation. Business segmentation typically uses industry codes, geography, and buying behavior.

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2. Which of the following is not an internal to company differentiating factor between B2B and consumer marketing?

• Interdependence of department
• Emotions in decision making
• Lead time
• Managers qualifications

✅ Answer: Emotions in decision making
Explanation: Emotional decision-making is more prevalent in B2C. In B2B, decisions are more rational and strategic. Emotional involvement is external, not an internal company factor.

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3. ______________ are the people in decision making unit who make the final decision.

• Deciders
• Buyers
• Influencers
• Gatekeepers

✅ Answer: Deciders
Explanation: Deciders are the individuals who have the authority to make the final purchasing decision in B2B buying processes.

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4. Which of the following is not an indicative characteristic of the relative power of member of the buying center?

• Departmental hierarchy
• Link to senior management
• Role in cross-departmental communication
• Subsidiary to workflow

✅ Answer: Subsidiary to workflow
Explanation: This option is vague and not directly related to power dynamics. Power is more associated with hierarchy, influence, and communication roles.

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5. Which of the following is not a characteristic of a strategic mission statement?

• It contains a formulation of objectives that enables progress toward them to be measured.
• It differentiates the company from its competitors.
• It is relevant to the stakeholders in the organization.
• It defines management’s view of what the organization should be

✅ Answer: It defines management’s view of what the organization should be
Explanation: This is more visionary than strategic. A strategic mission focuses on measurable objectives, differentiation, and stakeholder relevance.

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6. _____ target a single industry or a single type of problem and use patents to stay ahead of competition.

• Global niche strategist
• Nation high share strategist
• Firms seeking high share of global market
• National niche strategist

✅ Answer: Global niche strategist
Explanation: Global niche strategists focus on a specific niche globally and use innovations like patents to maintain their edge in a narrow field.

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7. ___________ method of ethical reasoning instates an action as ethical when basic human rights are respected.

• Virtue
• Utilitarian
• Rights
• Justice

✅ Answer: Rights
Explanation: The rights-based approach focuses on respecting individual rights, such as freedom, privacy, and dignity.

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8. Which of the following is an ethical issue related to products in international B2B marketing?

• Reciprocity
• Bribery
• Discrimination
• Obsolescence

✅ Answer: Obsolescence
Explanation: Selling products that are near end-of-life or outdated is an ethical concern in international product marketing.

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9. ____________ is an interactive computer-based tool used by decision makers to help answer questions and solve problems.

• Marketing Information System
• Data warehouse
• Decision support system
• Mail surveys

✅ Answer: Decision support system
Explanation: DSS helps managers make decisions by analyzing large volumes of data interactively, unlike static reports or raw storage like data warehouses.

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10. Which of the following is an example of secondary source for data collection for market research?

• Census bureau
• Beta testing
• Personal interview of directors of firm
• Time-lapse photography

✅ Answer: Census bureau
Explanation: Secondary data refers to data collected by others, like government agencies (e.g., census). The rest are primary research methods.