Global Marketing Management Week 8 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 8 Assignment Answers 2024

1. _______ take the responsibility of integrating branding efforts across countries and combat local biases.

• Global branding executive
• Branding champion
• Branding executive
• Global brand manager

Answer: d. Global brand manager
Explanation: A Global Brand Manager is responsible for ensuring a unified brand message across all markets while addressing local market preferences and biases. They coordinate efforts globally and adapt branding strategies for local relevance.

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2. Corporate culture that embody a long socialization process, strong and powerful norms, and a defined set of internalized controls is known as-

• Clan-based culture
• Consumer-based culture
• Market-based culture
• None of these

Answer: a. Clan-based culture
Explanation: Clan-based cultures rely on shared values, traditions, and beliefs that are passed down and reinforced through long-term socialization. It emphasizes internal focus, cohesion, and morale.

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3. Which of the following is not a characteristic of emerging markets?

• Low per capita incomes
• High rates of emigration
• High income inequalities
• Strong infrastructure

Answer: d. Strong infrastructure
Explanation: Emerging markets are often characterized by developing infrastructure, not strong infrastructure. Weak or underdeveloped systems (transportation, utilities, etc.) are common.

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4. Which of the following is not a benefit of early entry in an emerging market?

• Pent-up demand
• Productivity of marketing dollars
• Access to scare resources
• Steeper learning curve

Answer: d. Steeper learning curve
Explanation: A steeper learning curve indicates challenges or difficulties, not a benefit. Early entry typically brings advantages like market penetration, brand loyalty, and access to resources.

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5. Which of the following is an example of adaptation in product strategy for the host country?

• Whirlpool’s washers for India can resume the cycle from where they stopped due to power or water interruptions.
• Colgate is sold in 40g, 80g, and 150g tubes in India, and in 6oz (170g) and 8oz (227g) tubes in the US.
• HUL reformulated its shampoos for India and dropped the conditioner.
• All the above

Answer: d. All the above
Explanation: All three examples show product adaptation to meet local needs — whether it’s usage conditions, sizing preferences, or formulation changes.

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6. Which of the following is not the right pricing strategy for a low-capita emerging market?

• Thin margins and big volumes
• Saturating all price points
• Cost innovation
• Product innovation

Answer: d. Product innovation
Explanation: In low-capita markets, the focus is often on affordability and value. Product innovation can lead to higher prices, which might not be suitable for price-sensitive consumers.

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7. Website localization services help resolve which of the following structural barrier to global e-commerce?

• Knowledge barrier
• Access charge
• Infrastructure
• Language barrier

Answer: d. Language barrier
Explanation: Localization services primarily address language and cultural relevance, enabling better customer engagement in different regions.

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8. Which of the following is not a benefit of using internet as a gateway for global marketing?

• Access to the customer around the world
• Lower distribution cost
• Easy communication
• An equal footing to all firms

Answer: d. An equal footing to all firms
Explanation: While the internet opens access, not all firms benefit equally due to differences in resources, technical know-how, or digital presence.

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9. Which of the following is an example of consumer co-creation in web-based new product development process?

• Online hype or buzz of apple’s iPhone
• Dell idea storm
• PTC WINDCHILL
• All the above

Answer: b. Dell idea storm
Explanation: Dell IdeaStorm allows customers to suggest and vote on product ideas, which is a direct form of co-creation. Buzz or tools like PTC are not directly engaging customers in creation.

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10. Which of the following service challenges is resolved by a website providing 24/7 service to customers globally?

• Intangibility
• Simultaneity
• Heterogeneity
• Perishability

Answer: b. Simultaneity
Explanation: Simultaneity means the service is produced and consumed at the same time. Online 24/7 services break this constraint by allowing asynchronous delivery — the service is accessible any time, regardless of time zones.