Product and Brand Management Week 1 NPTEL Assignment Answers 2025
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✅ Subject: Product and Brand Management
📅 Week: 1
🎯 Session: NPTEL 2025 July-October
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NPTEL Product and Brand Management Week 1 Assignment Answers 2025
1. _________________ is defined as a bundle of attributes (features, functions, benefits, and uses capable of exchange or use, usually a mix of tangible and intangible forms.
- Brand
- Product
- Goods
- Market
Answer : For Answers Click Here
2. Which of the following is an example of Point of Parity?
- Netflix and Amazon Prime offering ad-free streaming services.
- Nike’s exclusive use of Flyknit material in select running shoes.
- Two different hotels in the same neighbourhood offering free Wi-Fi in their rooms.
- Tesla offering semi-autonomous driving in their new cars.
Answer :
3. Name the iconic toy that was created by Ruth Handler, which is an excellent product in this category.
- Hot Wheels
- LEGO
- Barbie
- Rubix cube
Answer :
4. Which of the following scholars proposed a classification schema for describing products and services based on product referent, task or outcome referent (benefit), and user referent (usage)?
- Philip Kotler
- David Aaker
- Keller and Lehmann
- Myers and Shocker
Answer :
5. _______ refers to a group of products within a product family that are recognized as having a certain functional coherence, often serving as substitutes for one another.
- Product Line
- Product Class
- Production Line
- Product Item
Answer :
6. What do you mean by Product Mix?
- It is the set of all products and items a particular seller offers for sale.
- It is one particular product in a product line, with a distinct size, appearance, price, etc.
- A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges.
- It is the number of different classifications of goods carried in a particular merchandising unit.
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7. ________ are formal statements of expected product performance made by the manufacturer. They are legally enforceable and allow customers to seek repair, replacement, or refund if the product fails to meet expectations.
- Product Labels
- Return Policies
- Warranties
- Service Contracts
Answer :
8. _______ refers to the addition of utilities to goods or the rendering of services that possess utility, making them more useful or valuable to consumers.
- Production
- Distribution
- Consumption
- Marketing
Answer :
9. A product might include physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Which of the following is/an example of Events?
- IKEA
- BYJU’s
- Coldplay Concert
- Disney World
- IPL
Answer :
10. Who said that ‘the end-product of education should be a free creative man who can battle against historical circumstances and adversities of nature’?
- Mahatma Gandhi
- Jawaharlal Nehru
- Sarvepalli Radhakrishnan
- A P J Abdul Kalam
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NPTEL Product and Brand Management Week 1 Assignment Answers 2024
1. Statement 1: A brand is defined as a bundle of attributes capable of exchange or use; usually a mix of tangible and intangible forms.
Statement 2: A product is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.
Options:
a) Both statements are false
b) Statement 1 is True, and Statement 2 is false
c) Both statements are true
d) Statement 1 is False, and Statement 2 is True
✅ Answer: a) Both statements are false
Explanation:
- Statement 1 is incorrect because the definition applies to a product, not a brand.
- Statement 2 is correct and describes the brand, not the product. The definitions are swapped.
2.
Which of the following statements about the product persona is false?
Options:
a) Personas are abstractions of groups of real consumers who share common characteristics and needs.
b) It is also a profile of employees who sell the product.
c) Product Persona provides a unified view of how a product interacts with its users.
d) It defines the beliefs, motivations, interests and personality of a product.
✅ Answer: b) It is also a profile of employees who sell the product.
Explanation:
- Product personas are about users, not employees. So, option b is false.
3.
As discussed in the lecture, there are six levels in the product hierarchy. Identify the missing levels in the diagram?
Options:
a) Product Mix, Product Design, Product Quality
b) Product System, Product Plan, Product Variant
c) Product Packaging, Product Style, Product Quality
d) Product Item, Product Line, Product Family
✅ Answer: d) Product Item, Product Line, Product Family
Explanation:
- These are part of the classic six levels of product hierarchy: Need Family → Product Family → Product Class → Product Line → Product Type → Product Item.
4.
Who proposed the classification schema that includes Product Referent, Task or Outcome Referent (Benefit), and User Referent (Usage) for describing products and services?
Options:
a) Philip Kotler
b) Theodore Levitt
c) Myers and Shocker
d) Clayton Christensen
✅ Answer: c) Myers and Shocker
Explanation:
- Myers and Shocker proposed this 3-dimensional model of describing products and services based on referents.
5.
Which of the following statements about Product Attributes is NOT true?
Options:
a) Product attributes are the characteristics by which products are identified and differentiated.
b) Product attributes usually comprise features, benefits, and uses.
c) Any given product or service can only be presented in one attribute class.
d) When making judgments about multi-attribute alternatives consumers are likely facing a mixture of characteristic, beneficial, and image attributes.
✅ Answer: c) Any given product or service can only be presented in one attribute class.
Explanation:
- This is false because a product can have multiple attribute classes simultaneously (features, benefits, image).
6.
Match the product terminologies in Table 1 with their correct descriptions in Table 2.
(I – Product Mix, II – Product Line, III – Product Item)
Options:
a) I – C, II – B, III – A
b) I – A, II – B, III – C
c) I – B, II – A, III – C
d) I – B, II – C, III – A
✅ Answer: a) I – C, II – B, III – A
Explanation:
- Product Mix = Entire range (C)
- Product Line = Related group of products (B)
- Product Item = Specific version (A)
7.
Which of the following are the dimensions of product mix?
Options:
a) Width
b) Complexity
c) Length
d) Volume
e) Weight
f) Depth
g) Intensity
h) Consistency
✅ Answer: a) Width, c) Length, f) Depth, h) Consistency
Explanation:
- These are standard product mix dimensions:
- Width = No. of product lines
- Length = Total items across all lines
- Depth = Variants within each line
- Consistency = Similarity of product lines
8.
Statement 1: Product design is the totality of features that affect the way a product looks, feels, and functions to a consumer.
Statement 2: Product mix refers to the number of different classifications of goods carried in a particular merchandising unit.
Options:
a) Both statements are false
b) Statement 1 is True, and Statement 2 is false
c) Both statements are true
d) Statement 1 is False, and Statement 2 is True
✅ Answer: c) Both statements are true
Explanation:
- Both definitions are correct:
- Product design = looks, feel, and function
- Product mix = types of product lines
9.
Product development can be viewed from three perspectives. Which of the following is not one of these perspectives?
Options:
a) As Rational Plan
b) As Communication Web
c) As Leadership Approach
d) As Disciplined Problem Solving
✅ Answer: c) As Leadership Approach
Explanation:
- The three recognized perspectives are:
- Rational Plan
- Communication Web
- Disciplined Problem Solving
- Leadership Approach is not one of them.
10.
_____________ is a group of diverse but related items that function in a compatible manner.
Options:
a) Product System
b) Product Attribute
c) Product Type
d) Product Style
✅ Answer: a) Product System
Explanation:
- A Product System refers to a group of related products (like printer + cartridges) designed to work together.
