Product and Brand Management Week 6 NPTEL Assignment Answers 2025

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✅ Subject: Brand Management
📅 Week: 6
🎯 Session: NPTEL 2025 July-October
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NPTEL Product and Brand Management Week 6 Assignment Answers 2025

1. Identify X, Y and Z from the figure given below.

• X = Good Value Strategy, Y = False Economy Strategy, & Z = Premium Strategy
• X = False Economy Strategy, Y = Good Value Strategy, & Z = Premium Strategy
• X = Premium Strategy, Y = False Economy Strategy, & Z = Good Value Strategy
• X = Premium Strategy, Y = Good Value Strategy, & Z = False Economy Strategy

Answer : See Answers

2. Which of the following is/are external factor(s) affecting pricing decisions?

• Marketing Objectives
• Reseller Needs
• Government Actions
• Product Design

Answer :

3. What do you mean by Captive Product Pricing?

• Pricing optional or accessory products sold with the main product.
• To set lower prices for a primary product while charging premium prices for essential complementary products.
• Pricing low-value by-products to get rid of them and make the main product’s price more competitive.
• A set of products offers them to customers in a package, and then usually (but not always) prices the package lower than the sum of the individual components.

Answer :

4. The number of intermediaries used at each level of a marketing channel is referred to as _________.

• Channel Intensity
• Channel Integration
• Channel Flow
• Channel Conflict

Answer :

5. Who defined Design Thinking as a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization of ideas, rapid concept prototyping, and concurrent business analysis to influence innovation and business strategy?

• Tim Brown
• David Kelley
• Roger Martin
• Thomas Lockwood

Answer :

6. Among the options given below, which is/are true about the Pull Strategy?

• Each channel member promotes to the next channel member.
• Consumer influenced by retailers’ advertising.
• Consumer demands product from retailers.
• Aims promotional activity directly at the consumer.

Answer : See Answers

7. ___________ is the method of setting a price by which a company calculates and tries to earn the differentiated worth of its product for a particular customer segment when compared to its competitor.

• Complementary Pricing
• Everyday Low Pricing
• Value-based Pricing
• Second Market Discounting

Answer :

8. _________ is an element in an organisation’s marketing mix that serves to inform, persuade and remind the market about the organisation and/or its products.

• Product
• Price
• Place
• Promotion

Answer :

9. The distribution strategy where products are placed in as many outlets as possible to maximize visibility and sales volume is known as:

• Selective Distribution
• Intensive Distribution
• Exclusive Distribution
• Dual Distribution

Answer :

10. Selling wireless mouse, bags and printers with new laptops is an example of ______________.

• Optional Product Pricing
• Captive Product Pricing
• By-Product Pricing
• Product Bundle Pricing

Answer :  See Answers