AI in Marketing Week 11 NPTEL Assignment Answers 2025

NPTEL AI in Marketing Week 11 Assignment Answers 2024

1. There are four distinct effects generated by a promotion that must be quantified. Which effect is described as, “Consumers tend to turn to the promotional item at the expense of similar items or the same item not on special offer: this leads to a sales drop for similar non-promotional products during the special offer period compared to their reference sales volume.”?

• a. The Accumulation Effect
• b. The Cannibalization Effect
• c. The increase in sales volume of the product on special offer
• d. The Anticipation Effect

Answer: b. The Cannibalization Effect
Explanation: Cannibalization occurs when a product’s promotion causes a decline in the sales of similar products, especially within the same brand or company. Consumers switch from non-promoted to promoted items, thus “cannibalizing” existing sales.

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2. During a promotion, consumers tend to buy in larger quantities and therefore stock-up, followed up by a decrease in the consumption of similar items during the period after the promotion compared to their reference sales volume. This phenomenon is known as–

• a. The Accumulation Effect
• b. The Cannibalization Effect
• c. The increase in sales volume of the product on special offer
• d. The Anticipation Effect

Answer: a. The Accumulation Effect
Explanation: The accumulation effect refers to consumers buying in bulk during promotions and reducing purchases afterward because they already have stock.

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3. The appeal of public relations and publicity is based on three distinctive qualities. Which of the following is one of them?

• a. High Credibility
• b. Ability to reach hard to find buyers
• c. Dramatization
• d. All of the above

Answer: d. All of the above
Explanation: PR and publicity are valued for their credibility, ability to reach elusive audiences, and engaging storytelling or dramatization.

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4. __________________ is a subfield of artificial intelligence, a software process that automatically transforms data into plain-English content and has huge applications in content creation.

• a. Natural language generation
• b. Image generation
• c. Natural language processing
• d. None of the above

Answer: a. Natural language generation
Explanation: Natural Language Generation (NLG) is an AI subfield that converts structured data into human-like text automatically.

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5. As per Sales Success matrix, which is the most sophisticated stage in level of relationship?

• a. Transactional vendor
• b. Customized supplier
• c. Strategic collaborator
• d. Trusted Co-creator

Answer: d. Trusted Co-creator
Explanation: A “Trusted Co-creator” represents the highest level of client relationship, where the supplier co-develops strategic solutions with the customer.

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6. As per the Sales Success matrix, which is the most sophisticated stage in level of process?

• a. Ad hoc process
• b. Informal process
• c. Customized process
• d. Agile process

Answer: c. Customized process
Explanation: Customized processes indicate a mature stage where processes are tailored specifically to each client’s unique needs.

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7. Which of the following is not one of the six primary motivations for why social media users and consumers follow virtual influencers?

• a. Novelty
• b. Achievement
• c. Information
• d. Entertainment

Answer: b. Achievement
Explanation: While novelty, information, and entertainment are core drivers, “achievement” is not typically a motivation for following virtual influencers.

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8. Which of the following popular virtual influencers is an anime like virtual influencer?

• a. Lil Miquela
• b. Shudu
• c. Apoki
• d. Kyra

Answer: c. Apoki
Explanation: Apoki is styled with anime-inspired visuals, unlike Lil Miquela and Shudu who have more realistic or fashion-model appearances.

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9. Which one of the following is not a disadvantage of SVM (Support Vector Machines)?

• a. Cannot perform non-linear classifications
• b. Not robust to outliers in input space
• c. Computational scalability is limited
• d. All the above

Answer: a. Cannot perform non-linear classifications
Explanation: This is incorrect—SVMs can perform non-linear classification using kernel tricks. Hence, this is not a disadvantage.

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10. Which one of the following is not a disadvantage of ANN (Artificial Neural Network)?

• a. Weak theoretical foundations. Heuristic origins and development.
• b. Often overfits data if training goes on too long.
• c. Interpretability of parameters not strong.
• d. Not good at real-time analyses with evolving data.

Answer: d. Not good at real-time analyses with evolving data
Explanation: ANNs can handle real-time and evolving data, especially with recurrent models. So this is not considered a valid disadvantage.