AI in Marketing Week 12 NPTEL Assignment Answers 2025

NPTEL AI in Marketing Week 12 Assignment Answers 2024

1. What are some ethical concerns associated with the use of AI?

• a. Concerns about Privacy
• b. Concerns about the potential for Bias
• c. Concerns about Appropriateness
• d. All of the above

Answer: d. All of the above
Explanation: AI poses several ethical challenges including privacy breaches, algorithmic bias, and inappropriate usage. Hence, all options are valid concerns.

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2. How can AI techniques contribute to addressing privacy issues?

• a. AI exacerbates privacy concerns and offers no solutions.
• b. AI introduces complications without providing innovative solutions.
• c. Use AI techniques to address privacy issues, such as homomorphic encryption and differential privacy.
• d. AI is irrelevant in the context of addressing privacy concerns.

Answer: c. Use AI techniques to address privacy issues, such as homomorphic encryption and differential privacy.
Explanation: Advanced AI methods like homomorphic encryption and differential privacy help protect user data while still enabling analysis, showing AI’s role in solving privacy issues.

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3. As organizations, leaders, and third-party assessors focus on accountability over the entire life cycle of AI systems, which of the following are the four dimensions to consider?

• a. Leadership, Data, Efficiency, Control
• b. Governance, Data, Performance, Monitoring
• c. Accountability, Security, Integration, Testing
• d. Innovation, Privacy, Compliance, Scalability

Answer: b. Governance, Data, Performance, Monitoring
Explanation: These four dimensions cover critical areas where accountability must be ensured throughout the AI system lifecycle.

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4. To set AI up for success, companies should follow a four-phased approach to implementing the technology. What are the four phases in this approach?

• a. Initiator, Supervisor, Collaborator, Participant
• b. The Assistant, The Monitor, The Coach, The Teammate
• c. Pioneer, Observer, Mentor, Partner
• d. Innovator, Analyst, Facilitator, Contributor

Answer: c. Pioneer, Observer, Mentor, Partner
Explanation: These four stages reflect the evolving role of AI in business—from trial to full partnership with humans.

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5. To prevent their RL agents from causing harm, leaders should abide by five rules as they integrate this AI into their strategy execution. Which of the following represents one of these rules?

• a. Ignore unexpected consequences
• b. Avoid evaluating deviations from the expected
• c. Disregard user feedback on RL agents’ outputs
• d. Modify RL agent policies if undesirable behaviors are promoted

Answer: d. Modify RL agent policies if undesirable behaviors are promoted
Explanation: Leaders must actively refine RL agent policies when unexpected or harmful outcomes emerge to maintain control and ethics.

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6. In the context of integrating RL agents into strategy execution, what action should leaders take if undesirable behaviors persist even after modifying the agent’s policies?

• a. Discontinue the use of RL agents
• b. Increase the complexity of the reward function
• c. Seek legal intervention
• d. Change the reward function

Answer: d. Change the reward function
Explanation: Altering the reward function can redirect the agent’s behavior, aligning it better with desired ethical and strategic outcomes.

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7. In the agile development lifecycle, what is the correct sequence of the four phases?

• a. Requirements elicitation, Design and development, Testing, Deployment
• b. Design and development, Requirements elicitation, Testing, Deployment
• c. Testing, Deployment, Requirements elicitation, Design and development
• d. Deployment, Testing, Design and development, Requirements elicitation

Answer: a. Requirements elicitation, Design and development, Testing, Deployment
Explanation: Agile begins with understanding needs (requirements), followed by design and development, testing, and finally deployment.

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8. What is a recommended approach for organizations deploying AI to ensure alignment with ethical principles and address any identified gaps?

• a. Conduct random assessments without a structured process
• b. Avoid auditing processes to maintain flexibility
• c. Implement ethics-based auditing using structured processes
• d. Rely solely on user feedback without systematic evaluation

Answer: c. Implement ethics-based auditing using structured processes
Explanation: A systematic ethics audit ensures AI use aligns with organizational values, avoids bias, and detects risks early.

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9. What does Corporate Social Responsibility (CSR) encompass within the realms of contemporary business?

• a. Only sustainability development
• b. Only corporate governance
• c. Only stakeholder protection
• d. Sustainability development, corporate governance, stakeholder protection, and socially responsible investments

Answer: d. Sustainability development, corporate governance, stakeholder protection, and socially responsible investments
Explanation: CSR is a holistic framework that includes all of these aspects to ensure businesses operate responsibly in society.

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10. What challenges are associated with the integration of AI into the boardroom?

• a. Managing bias in data-driven decisions
• b. Ensuring transparency in the decision-making process
• c. Addressing the monopolization of data and expertise
• d. All above

Answer: d. All above
Explanation: AI integration into governance faces multiple challenges, from bias and lack of transparency to centralization of knowledge and power.