AI in Marketing Week 6 NPTEL Assignment Answers 2025

NPTEL AI in Marketing Week 6 Assignment Answers 2024

1. How is Thinking AI used for personalization?

• A. Decoding unstructured data to find patterns
• B. Decoding structured data to recognize regularities
• C. Decoding both structured and unstructured data to find patterns
• D. Delivering offers to consumers based on their individual interest

Answer: A. Decoding unstructured data to find patterns

Explanation:
Thinking AI excels at analyzing unstructured data like texts, videos, or images to identify hidden patterns and personalize experiences. This helps businesses better understand user preferences without needing traditional structured datasets.

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2. Which type of AI provides relationalization benefits (i.e., personalizes relationships)?

• A. Thinking AI
• B. Feeling AI
• C. Emotional AI
• D. Mechanical AI

Answer: B. Feeling AI

Explanation:
Feeling AI is designed to understand and simulate human emotions. It creates personalized interactions by sensing emotional cues, helping brands build relationships with users that feel emotionally attuned.

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3. What is Metcalfe’s law?

• A. A network effect cannot exist where the cost of adding an incremental node is n and the incremental value of that node is n².
• B. A network effect cannot exist where the cost of adding an incremental node is n² and the incremental value is n.
• C. A network effect can exist where the cost of adding an incremental node is n and the value is n².
• D. A network effect can exist where the cost is n² and the value is n.

Answer: C. A network effect can exist where the cost of adding an incremental node is n and the incremental value of that node is n²

Explanation:
Metcalfe’s Law states that the value of a network increases exponentially with the number of users, while the cost grows linearly. So, as more users join, the value grows as n², enabling powerful network effects.

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4. You are buying Nike shoes from Myntra. Which one is correct?

• A. Nike is a network and Myntra is node
• B. Nike is node and Myntra is network
• C. Both Nike and Myntra are nodes
• D. Both Nike and Myntra are networks

Answer: B. Nike is node and Myntra is network

Explanation:
In this context, Myntra is the network (platform hosting multiple brands), while Nike is a node (individual brand on the platform).

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5. In which competitive strategy as highlighted by KPMG, one undertakes an analysis of one’s brand’s existing profile?

• A. Discern brand and distinctiveness and unique selling point
• B. Gauge present brand strength against competitors
• C. Devise branded content communication strategy
• D. None of the above

Answer: B. Gauge present brand strength against competitors

Explanation:
This strategy involves benchmarking your brand’s strength in the market, identifying areas of competitive advantage or gaps, which is essential for refining positioning.

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6. Which of the following statements is not true for Competitive analysis agents?

• A. They can understand and proactively respond to competitor strategies in real-time
• B. They collect competitive intelligence from social media and WOM
• C. They use game theory strategies to respond to competitors
• D. They can apply memory-based reasoning in real-time

Answer: A. They can understand and proactively respond to competitor strategies in real-time

Explanation:
While competitive agents gather data and use algorithms, true real-time proactive understanding (like human-level strategic decision making) is still limited. Hence, this statement overstates current capability.

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7. Which of the following is not a dimension of Semantic Brand Score?

• A. Prevalence
• B. Uniformity
• C. Diversity
• D. Connectivity

Answer: B. Uniformity

Explanation:
Semantic Brand Score considers dimensions like Prevalence (how often a brand appears), Diversity (context breadth), and Connectivity (link to other words/brands), but Uniformity is not part of this model.

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8. Which of the following is not a key ingredient of Customer-Based Brand Equity (CBBE)?

• A. Brand equity arises from differences in consumer responses
• B. These differences are due to consumers’ brand knowledge
• C. The differential response is reflected in perception, preference, and behavior
• D. Brand equity is mainly driven by the organization with limited customer involvement

Answer: D. Brand equity is mainly driven by the organization with limited involvement of the customer

Explanation:
CBBE is customer-centric, based on how customers perceive and react to a brand. It’s not driven solely by the organization.

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9. The tactic of giving brand symbols people-like characteristics is known as:

• A. Brand Association
• B. Brand Platformization
• C. Brand Anthropomorphism
• D. Brand Positioning

Answer: C. Brand Anthropomorphism

Explanation:
Anthropomorphism involves giving brands or digital agents human-like qualities, such as naming assistants (e.g., Siri) and using personalities to foster connection.

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10. What is Brand Disintermediation?

• A. When a step in the supply chain is added
• B. Revamping of the entire supply chain
• C. Reduction in the use of intermediaries between producers and consumers
• D. Increase in the use of intermediaries between producers and consumers

Answer: C. Reduction in the use of intermediaries between producers and consumers

Explanation:
Disintermediation occurs when companies remove middlemen and interact directly with consumers — often enabled by digital platforms or AI assistants.