AI in Marketing Week 7 NPTEL Assignment Answers 2025

NPTEL AI in Marketing Week 7 Assignment Answers 2024

1. Which of the following Platform Block is the self-improvement block?

• A. The Community Block
• B. The Benchmarking Block ✅
• C. The Guidance Block
• D. The Inspiration Block

Answer: B. The Benchmarking Block
Explanation: The Benchmarking Block motivates users by helping them compare their performance to others or to personal past performance, fostering self-respect, accomplishment, and improvement.

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2. Which one of the following is a feature of Brand Flagship Platform?

• A. They facilitate transactions and are largely agnostic to product branding
• B. They are standardized and category agnostic
• C. They encourage within and between brand competition
• D. They aim to avoid within-brand and between-brand competition and focus on compliments ✅

Answer: D. They aim to avoid within-brand and between-brand competition and focus on complements
Explanation: Brand flagship platforms emphasize brand control and typically prevent internal or external competition on the platform to maintain complementarity and a unified customer experience.

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3. What is “Value” in marketing?

• A. Tangible benefits
• B. Intangible benefits
• C. All perceived benefits (tangible + intangible) minus all perceived costs ✅
• D. Profit margin

Answer: C. Value is all the perceived benefits (tangible and intangible) minus all the perceived cost (tangible and intangible)
Explanation: Marketing value is a customer-centric concept—it balances what the customer gets vs. what they give (time, money, effort).

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4. Which of the following is not one of the 3 core areas of AI-ML enabled product development?

• A. Concept and specification
• B. Design and development
• C. Test and go-to-market
• D. Product Promotions ✅

Answer: D. Product Promotions
Explanation: Promotions are part of marketing, not core development. The AI-optimized product development cycle focuses on concept, design, testing, and launch.

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5. Which of the following is NOT true about building intelligent experience engines?

• A. Focus on micro-goals
• B. Use best data and expertise
• C. Continuously learn via ML
• D. Connect insights from a fixed set of sources ✅

Answer: D. They connect data signals and insights from a fixed set of sources
Explanation: Effective intelligent engines use dynamic, expanding data sources, not fixed ones, to adapt and learn continuously.

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6. Which of the following is NOT true for “Brinks Home”?

• A. Long history of gathering competitive data
• B. Ran thousands of tests with variations
• C. Acquired AI firms to counter big tech R&D ✅
• D. Reorganized around customer service and used AI for scheduling and cross-selling

Answer: C. The company acquired some leading AI firms back then…
Explanation: There is no evidence Brinks Home acquired AI firms to compete. They optimized internal processes using AI but didn’t go through acquisitions like tech giants.

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7. Which is NOT a pivotal practice in building intelligent experience engines for personalization?

• A. Test relentlessly
• B. Honing the craft
• C. Fulfill according to customer’s context
• D. None of the above ✅

Answer: D. None of the above
Explanation: All listed practices are crucial for creating personalized, AI-driven user experiences.

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8. Which is an example of reimagining the end-to-end experience as a seamless flow?

• A. Lululemon’s demographic augmentation
• B. Qantas personalizing all phases of travel ✅
• C. Sweetgreen’s app and digital menu personalization
• D. Stitch Fix’s experiment-based personalization

Answer: B. Qantas personalizes the booking, check-in, in-lounge, and in-flight experience
Explanation: Qantas integrates all customer touchpoints into a continuous, end-to-end flow, making it a perfect example of seamless experience design.

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9. As per the personalization maturity curve, what is the highest stage?

• A. Predictive personalization ✅
• B. Omni-channel optimization
• C. Field Insertion
• D. Behavioral recommendations

Answer: A. Predictive personalization
Explanation: The highest maturity level involves predictive models that anticipate user needs based on AI/ML insights.

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10. Single-based mailing is used in which personalization maturity stage?

• A. Predictive personalization
• B. Omni-channel optimization
• C. Field Insertion ✅
• D. Behavioral recommendations

Answer: C. Field Insertion
Explanation: Field insertion is a basic level of personalization, like inserting someone’s name in an email. It’s a foundational tactic before progressing to more advanced methods.