AI in Marketing Week 9 NPTEL Assignment Answers 2025

NPTEL AI in Marketing Week 9 Assignment Answers 2024

1. Which one of the following is one of the key steps for successfully transforming to AI based pricing?

• Emphasize the change effort.
• Invest in the most advanced solutions.
• Focus on data early and sustain the effort.
• Both a and c.

Answer: d
Explanation: Successful AI-based pricing transformation requires a strong change effort and sustained focus on data. Investing in technology alone doesn’t guarantee success; it’s the human and data aspects that make it effective.

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2. Which one of the following is not a common risk in dynamic deal scoring?

• Treating dynamic deal scoring as an IT project
• Blindly trusting advanced analytics
• Overestimating the deal
• Underestimating change management

Answer: c
Explanation: Overestimating a deal is a situational risk, but not typically highlighted as a systemic risk in dynamic deal scoring. The other options are strategic pitfalls when implementing such systems.

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3. Which one of the following is one of the ways to overcome pricing pitfalls?

• Override the algorithms when necessary.
• Designate a price algorithm owner.
• Both a and b.
• Neither a nor b.

Answer: c
Explanation: Having human oversight and ownership over algorithms ensures responsible use and adaptability, thus preventing errors or misuse.

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4. Which one of the following is not a primary area for closer collaboration across functions to glean insights from algorithms?

• Experimentation
• Monitoring
• Feedback
• Strategy

Answer: c
Explanation: While feedback is important, it is more of a result than a core area of collaboration. Strategy, experimentation, and monitoring are proactive collaboration areas essential for improving algorithms.

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5. By leveraging machine learning, a form of AI, advertisers can find patterns based on audience behavior and message resonance to make an informed decision on the type of content a niche segment wants to see. What kind of activity is this?

• Sentiment Analysis
• Segment before ads is served.
• Make better decisions faster.
• Interactive ad.

Answer: b
Explanation: This process is about segmenting audiences based on machine-learned insights before serving personalized ads — optimizing effectiveness.

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6. What is sentiment analysis used for?

• Analyze how your ads perform across specific platforms, then offer recommendations on how to improve performance.
• Optimizing various on-page elements, from images to menu layouts to CTA buttons.
• Understand the emotional tone behind words particularly for social media monitoring.
• Handling enormous amounts of data, finding the best patterns, and telling us what is going to happen in the future.

Answer: c
Explanation: Sentiment analysis focuses on identifying emotional tones in texts, especially useful for tracking brand perception on social platforms.

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7. Which one of the following is not an unconscious bias in using AI in advertising?

• Racial bias
• Gender bias
• Ageism
• Confirmation bias

Answer: d
Explanation: Confirmation bias is a cognitive bias, not unconscious. The other biases (racial, gender, ageism) often go undetected and are embedded unconsciously in data.

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8. Which one of the following is a cognitive bias?

• Exposure bias
• Systematic bias
• Statistical bias
• Unconscious bias

Answer: a
Explanation: Exposure bias is a form of cognitive bias where repeated exposure to something increases preference or trust. Others refer more to structural or unconscious influences.

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9. What one of the following is not a question one should ask to reduce the negative social impact of pricing?

• What am I selling, and can these prices impede access to essential products?
• Who am I selling to, and can these prices harm vulnerable populations?
• How am I selling — and can these prices manipulate or take advantage of customers?
• Where am I selling to and can these prices justify the place of selling?

Answer: d
Explanation: The first three questions relate directly to ethical pricing concerns. The “where” question is more about logistics and geography, less about social impact.

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10. “Uber now proactively incorporates the capacity for societal deliberation into its surge pricing activities.” What kind of ethical pricing practice is this?

• Incorporating filter into your pricing.
• Pause, step back, and get creative.
• Be willing to compromise and communicate with stakeholders.
• None of the above

Answer: a
Explanation: Incorporating filters means applying checks to ensure prices are fair and considerate of broader social contexts — exactly what Uber does in this case.