Brand Management Week 1 NPTEL Assignment Answers 2025
Need help with this week’s assignment? Get detailed and trusted solutions for Brand Management Week 1 NPTEL Assignment Answers. Our expert-curated answers help you solve your assignments faster while deepening your conceptual clarity.
✅ Subject: Cyber Security and Privacy
📅 Week: 1
🎯 Session: NPTEL 2025 July-October
🔗 Course Link: Click Here
🔍 Reliability: Verified and expert-reviewed answers
📌 Trusted By: 5000+ Students
For complete and in-depth solutions to all weekly assignments, check out 👉 Brand Management Week 1 NPTEL Assignment Answers
🚀 Stay ahead in your NPTEL journey with fresh, updated solutions every week!
NPTEL Brand Management Week 1 Assignment Answers 2025
1. At the marketplace, one can buy a_________ .
- Name
- Brand
- Nature
- Religion
Answer : For Answers Click Here
2. Brand management continuum starts from _________and ends in iconic brand.
- Brand
- Strong brand
- Product
- Product innovation
Answer :
3. At the marketplace, one cannot buy ___________ for a consideration.
- Goods
- Services
- Naturalness
- Religion
Answer :
4. What is brand management?
- Developing sales strategies
- Creating advertising campaigns
- Building and maintaining brand perception and value
- Conducting market research
Answer :
5. Which of the following is a key objective of brand marketing?
- Enhancing employee satisfaction
- Increasing operational efficiency
- Building brand awareness and equity
- Minimizing production costs
Answer : For Answers Click Here
6. What is the primary goal of brand loyalty programs?
- To attract new customers
- To increase brand awareness
- To reward and retain existing customers
- To generate revenue from advertising
Answer :
7. The introduction of a product to the market
- product launch
- product lifecycle
- product placement
- product range
Answer :
8. How do we get the information about what consumers want or need with regard to a particular brand
- market share
- market research
- market Segment
- market awareness
Answer :
9. A brands offer ____ to the consumers.
- Value
- Price
- Cost
- Rate
Answer :
10. What was branded first as a product?
- Animals
- Tea
- Paper
- Wood
Answer : For Answers Click Here
NPTEL Brand Management Week 1 Assignment Answers 2024
1. Which of the following is a key objective of brand marketing?
a) Enhancing employee satisfaction
b) Increasing operational efficiency
c) Building brand awareness and equity ✅
d) Minimizing production costs
Explanation:
Brand marketing focuses on creating awareness and long-term value (equity) for the brand in the minds of consumers.
2. Which of the following is NOT a component of brand positioning?
a) Target audience
b) Brand promise
c) Brand logo ✅
d) Competitive analysis
Explanation:
Brand logo is a visual element of branding, not a strategic component of brand positioning.
3. Which marketing channel focuses on leveraging influential individuals to promote a brand?
a) Social media marketing
b) Content marketing
c) Influencer marketing ✅
d) Email marketing
Explanation:
Influencer marketing uses trusted individuals to promote products to their followers.
4. Which marketing channel focuses on creating and distributing valuable content to attract and engage with a target audience?
a) Social media marketing
b) Content marketing ✅
c) Email marketing
d) Search engine marketing
Explanation:
Content marketing delivers informative or entertaining content to engage users and build trust.
5. Brand management continuum can be
a) Linear
b) Non-linear
c) Both ✅
d) Neither
Explanation:
Brand management can be both linear (step-wise) or non-linear (adaptive), depending on strategy.
6. At the marketplace, one cannot buy _________ for a consideration.
a) Goods
b) Services
c) Naturalness
d) Religion ✅
Explanation:
Religion is not a commercial product or service and cannot be bought or sold.
7. Brand Love is a strategy that converts brand loyal customers into
a) Permanent customers
b) Advocates ✅
c) Intermittent customers
d) Marketing experts
Explanation:
Brand love encourages customers to emotionally connect and advocate for the brand.
8. What is the purpose of market research in brand marketing?
a) To identify consumer needs and preferences ✅
b) To increase brand loyalty
c) To reduce advertising costs
d) To create brand slogans
Explanation:
Market research helps brands understand what their audience wants and expects.
9. What is the term used to describe the emotional connection that consumers have with a brand?
a) Brand loyalty
b) Brand image
c) Brand affinity ✅
d) Brand differentiation
Explanation:
Brand affinity reflects the emotional bond between consumers and the brand.
10. What is the primary goal of brand loyalty programs?
a) To attract new customers
b) To increase brand awareness
c) To reward and retain existing customers ✅
d) To generate revenue from advertising
Explanation:
Loyalty programs are designed to retain customers by offering rewards and benefits.
