Brand Management Week 4 NPTEL Assignment Answers 2025

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✅ Subject: Brand Management
📅 Week: 4
🎯 Session: NPTEL 2025 July-October
🔗 Course Link: Click Here
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NPTEL Brand Management Week 4 Assignment Answers 2025

1. The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _______________.

• Umbrella branding
• Branding
• Mega branding
• Co-branding

Answer : See Answers

2. Kapferer’s brand identity prism has

• 3 parts
• 6 parts
• 5 parts
• 10 parts

Answer :

3. What is brand experience?

• The physical appearance of a brand
• The financial value of a brand
• The overall perception and impression that consumers have when interacting with the brand
• The marketing strategy of a brand

Answer :

4. Brand associations are difficult to unearth because

• They are stories
• They are images
• They are in our unconscious
• Language is inadequate

Answer :

5. Inverted Kapferer’s brand identity prism is also

• Brand personality
• Brand Iceberg
• Brand Equity
• Inverted brand prism

Answer :

6. POP is

• Points of Parity
• Points of Perception
• Points of Pain
• Points of Pleasure

Answer : See Answers

7. Externalization of Kapferer’s brand identity prism does not correspond to

• Brand’s appearance in the market place
• Brand’s colour, jingle, packaging
• Brand’s relationship with consumers
• Brand’s value system

Answer :

8. ___________ ensures repeat purchase and helps marketers overcome competition from other firms.

• Brand awareness
• Brand loyalty
• Brand association
• None of the above

Answer :

9. The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as ____________.

• Profiling
• Profiling Segmentation
• Segmentation
• Positioning

Answer :

10. What is brand personality?

• The personal traits and characteristics of a brand’s target audience
• The human-like attributes and qualities associated with a brand
• The demographics and psychographics of a brand’s customers
• The marketing techniques used to promote a brand

Answer : See Answers