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Consumer Psychology Week 1 NPTEL Assignment Answers 2025

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NPTEL Consumer Psychology Week 1 Assignment Answers 2025

1. The __ is anywhere that a transaction can be completed.

  • Marketplace
  • Shopping mall
  • Help desk
  • Customer service department
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2. Which of the following benefits are in some sense measurable?

  • Product benefits
  • Consumer benefits
  • Tangible benefits
  • Intangible benefits
Answer :

3. A first step in understanding how a market is segmented is termed _________, which is a means by which marketers differentiate among consumers and among market segments.

  • Segment bounding
  • Product positioning
  • Countersegmentation
  • Market segmentation
Answer :

4. What does need recognition depend upon?

  • Perception of the individual consumer
  • Perception of the marketer
  • Locus of control theory
  • Internal information search
Answer :

5. Name the process through which individuals compare and contrast different solutions to the same marketplace problem.

  • Problem solution
  • Alternative evaluation
  • Conflict resolution
  • Evaluative criteria
Answer :

6. Mary, a senior citizen in the market for a new car, is looking for much more than a means of getting from point A to point B. She’s buying safety, reliability, and, perhaps, a “look” that makes her feel younger than her years. In each of these cases, what does the customer buy?

  • The functions performed and the services provided
  • The benefits delivered and not the functions performed
  • The product brand and the services provided
  • The services, product brand, and the benefits delivered
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7. The broader view of goods and services as a sum of their benefits is known as the __.

  • Total customer service
  • Total product concept
  • Total brand name concept
  • Total business concept
Answer :

8. An individual derives a sense of belonging from wearing the same brand of running shoes as his/ her friends or driving an economical car that makes her/him feel thrifty. These are examples of benefits that make up the __.

  • Psychological ring
  • Segment bounding
  • Total product concept
  • Positioning
Answer :

9. ___________ is already existing information that was originally gathered for research purpose other than the present research.

  • Secondary data
  • Qualitative data
  • Explanatory data
  • Primary data
Answer :

10. According to EKB model, when are motives important?

  • During the benefits being possessed
  • During the concept that involves benefits
  • Only during problem recognition
  • When positiong is acheived
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