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Consumer Psychology Week 4 NPTEL Assignment Answers 2025

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NPTEL Consumer Psychology Week 4 Assignment Answers 2025

1. A _________ is one in which a decision is made before visiting an outlet that an item from a certain product category will be purchased.

  • Generally planned purchase
  • Specifically planned purchase
  • Specifically promoted purchase
  • Specific product purchase
Answer : See Answers

2. Simply put, ____________ is the possession and/or use of goods and services and the benefits they deliver.

  • Consumption
  • Asymmetric effect
  • Alternative criterion
  • Alternative evaluation
Answer :

3. In the case of _____, the consumer does not have to have taken possession of or used the product.

  • Search-associated cognitive dissonance
  • Purchase-associated cognitive dissonance
  • Pre-purchase–associated cognitive dissonance
  • Post-purchase–associated cognitive dissonance
Answer :

4. Transformation of objects, places, people, and events from the profane to the sacred is_________.

  • Sacralization
  • Asymmetric effect
  • Contrast effect
  • Desacralization
Answer :

5. Consumption set is greatly influenced by closely connected variables ___________ and our culture.

  • Consumption
  • Fandom
  • Desacralization
  • Moral equity
Answer :

6. The presence of others gives the consumption situation a ______________.

  • Social context
  • Physical context
  • Mental context
  • Public context
Answer : See Answers

7. An example of the concept of a ____________ would be having an appetizer, a salad, a main course, a dessert, and a cup of coffee at the same restaurant.

  • Consumption situation
  • Consumption system
  • Consumption episode
  • Consumption set
Answer :

8. Consumption that is a part of everyday life, is considered ______________.

  • Ritual consumption
  • Consumption behavior
  • Sacred consumption
  • Profane consumption
Answer :

9. It has been suggested that compulsive consumption behavior is found among consumers who come from families where one or more of the following are found: ______________.

  • Abuse of alcohol or other forms of substance abuse
  • Physical violence or divorce
  • Separation or other types of emotional conflict
  • All the above
Answer :

10. The degree to which the consumer’s expectations are fulfilled is known as ____________.

  • Objective performance
  • Expectancy disconfirmation
  • Simple confirmation
  • Negative disconfirmation
Answer : See Answers

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