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Consumer Psychology Week 5 NPTEL Assignment Answers 2025

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NPTEL Consumer Psychology Week 5 Assignment 5.1 Answers 2025

1. Which of the following is not an example of perception?

  • Sharing information
  • Processing information
  • Interpreting information
  • Gathering information
Answer : See Answers

2. ______________ perceptions influence product evaluations through a halo effect.

  • Social judgment theory
  • Country-image
  • Pioneer brand
  • Perceived value
Answer :

3. ______________ refers to perceptions of trade-off between product benefits (e.g., product quality) and monetary sacrifice.

  • Perception of switching costs
  • Perceived value
  • Price perception
  • Risk perception
Answer :

4. In psychology, __________ training involves teaching a person who instinctively responds identically to two stimuli to respond to each differently.

  • Modeling
  • Generalization
  • Switching
  • Discrimination
Answer :

5. ______________ focuses on specific attributes of a product or service and how these attributes are understood and ultimately evaluated by consumers.

  • A sensory cue
  • Sensory perception
  • An individual response factor
  • A stimulus factor
Answer :

6. Cognitive theory is increasingly used by marketers to develop ______________ strategy.

  • Financial
  • Production
  • Marketing
  • Sales
Answer :

7. Brand switching is the _____________ brand loyalty.

  • Converse of
  • Interpretation of
  • Same as
  • Conversion of
Answer :

8. ______________ cannot be gauged with the same accuracy as stimulus factors.

  • Physical factors
  • External response factors
  • Internal response factors
  • All of the above
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9. The concepts of ____________ are important, not only in helping us understand how consumers perceive prices, but also in conducting consumer research to measure the size of the assimilation region around a particular referent price.

  • Assimilation and contrast
  • The severity of the consequence and the probability of the consequence
  • The Nordic perspective and the American perspective
  • Stability and controllability
Answer :

10. When the perceived product has to conform to a set of necessary attributes before it can be put into a certain category, the consumer is using ________________.

  • Nonanalytic categorization
  • Reflective categorization
  • Analytic categorization
  • Strict categorization
Answer :

NPTEL Consumer Psychology Week 5 Assignment 5.2 Answers 2025

1. Marketing information is embedded within consumers previous knowledge and experience stored in ___________.

  • Memory
  • Databases
  • Files
  • All of the above
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2. ______________ memory system analyzes and decodes marketing information when first encountered.

  • Short-term
  • Long-term
  • Analysis
  • Sensory
Answer :

3. Research has shown that consumers who ____________ to process information are likely to do so at deeper levels of memory.

  • Do not want
  • Take initiative
  • Are motivated
  • Are forced
Answer :

4. _____________ of marketing information increases the chances of retention and elimates forgetting.

  • Repetition or rehearsal
  • Repetition
  • Rehearsal
  • Replication
Answer :

5. What distinguishes operant conditioning from classical conditioning is the principle of ________ and _____.

  • Reward, punishment
  • Conditioning, unconditioned stimuli
  • Sensory, semantic processing
  • Surface-, meaning-level processing
Answer :

6. Memory provides us with details of ___________,_________ and __________.

  • Packaging, labels, point-of-purchase displays
  • Branding, prices, other pieces of relevant marketing information
  • Coupons, displays, special offers
  • Family preferences, word-of-mouth communications, memorable advertising
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7. People tend to forget information over time, due to a process psychologists call __________.

  • Retroactive inhibition
  • Temporary inhibition
  • Short memory
  • Retractile memory
Answer :

8. Which of the following statements is false with regard to “repetition”?

  • Relevant information is likely to be processed in memory at deeper levels.
  • Repetition or rehearsal of information increases the chances of retention.
  • Excessive repetition can have a negative impact.
  • The point at which repetition loses effectiveness varies according to the advertising or product in question.
Answer :

9. The Zeigarnik effect states that if a message is _________, people will attempt to retain it for the purpose of future completion.

  • Lengthy and complex
  • Not repeated frequently
  • Complete
  • Not complete
Answer :

10. Psychologists have discovered that sometimes when recently generated images become accessible in the mind, people forget the source and retain the new images, overshadowing images from the past. This phenomenon is referred to as __.

  • Sensory processing
  • Truth effect
  • Imagination inflation
  • Semantic processing
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