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Consumer Psychology Week 6 NPTEL Assignment Answers 2025

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NPTEL Consumer Psychology Week 6 Assignment Answers 2025

1. The desire to meet our physiological and psychological needs and wants, through acquiring and using goods and services, is called ____________.

  • Consumer motivation
  • Simple motive
  • Product brand
  • Desired motive
Answer : See Answers

2. _____________ is the result of social motives.

  • Choice of product
  • Choice of brand
  • Choice of manufacturer
  • Choice of outlet
Answer :

3. Advertisements make people feel ______________ by showing two things: how bad something could be in a certain situation, and how likely that bad thing is to happen. The ad needs to provide clear or subtle proof that the bad thing is probable.

  • Fear
  • Anger
  • Emotion
  • Flow
Answer :

4. Our affective responses can be

  • very general or very specific
  • only very general
  • only very specific
  • very general and very specific
Answer :

5. An individual’s mood can bias _______________.

  • Product evaluation
  • Consumption
  • Flow
  • Recall
Answer :

6. Psychologist ________________ described motivation as a means of satisfying human needs.

  • Ernest Dichter
  • Jagdish Sheth
  • Abraham Maslow
  • Carolyn Costley
Answer : See Answers

7. A study on cigarette smoking found that ____________ dominate in the decision of whether or not to smoke.

  • Social or curiosity motives
  • Situational motives
  • Functional motives
  • Aesthetic/emotional motives
Answer :

8. Shonda sees a wonderful dress at the department store and is very tempted to buy it. Her budget, however, will not allow it. While buying the dress would satisfy her need to look and feel good, it frustrates her need to be financially responsible and avoid getting into debt. Pulled in two directions, she experiences ___________ and seeks ways in which to resolve it.

  • Demotivation
  • Anger
  • Conflict
  • Issues
Answer :

9. In an _________, the individual faces a dilemma of choosing between or among alternatives or approaches that seem equally attractive.

  • Approach-avoidance conflict
  • Avoidance-avoidance conflict
  • Approach-approach conflict
  • Alternative conflict
Answer :

10. ___________ is a positive, mild, yet volatile emotion involving physiological arousal. It is usually precipitated by experiencing relationships that involve love, family, or friendships.

  • Humor
  • Fear
  • Warmth
  • Anger
Answer : See Answers

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