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Consumer Psychology Week 7 NPTEL Assignment Answers 2025

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NPTEL Consumer Psychology Week 7 Assignment Answers 2025

1. The emotive component of consumer attitude is represented by __.

  • Affect
  • Attitude
  • Intention
  • Beliefs
Answer : See Answers

2. Product positioning using too many product attributes may backfire because of ____________.

  • Information overload
  • Consumer suspicion
  • Lack of focus
  • Low recall
Answer :

3. Given a high level of _________, attitude toward a brand can translate into brand purchase.

  • Message repetition
  • Customer intention
  • Technology
  • Brand equity
Answer :

4. Which of the following is particularly useful for the development of public service campaigns, for which competitive analysis is usually not a factor?

  • Belief-importance model
  • Cognitive dissonance theory
  • Fishbein model
  • Functional theory of attitude
Answer :

5. ___________ ensures ready retrieval from memory, increases the likelihood of purchase, and, in most cases, ensures higher levels of continued loyalty.

  • Consumer intention
  • Brand equity
  • Attitude-behavior consistency
  • Message repetition
Answer :

6. A consumer feels that the likely quality of X is extremely high. This is an example of _________.

  • Brand loyalty
  • Brand awareness
  • Brand association
  • Perceived quality
Answer : See Answers

7. What do marketers use to create brand beliefs, strengthen positive beliefs, or weaken and eliminate negative beliefs, thereby increasing brand equity and market share?

  • Positioning strategies
  • Promotions
  • Campaigns
  • Advertisements
Answer :

8. Which of the following is not a good course of action for marketers trying to win back brand equity and market shares?

  • Make sure the brand more than delivers on its promises.
  • Close the price gap between name brands and private labels.
  • Manufacture and supply private-label products to retailers.
  • Reduce the product portfolio, weeding out marginal brands.
Answer :

9. Which of the following is an example of positioning by brand user?

  • Campbell’s soup
  • Nike
  • Holiday Inn
  • Avis Rental Cars
Answer :

10. Which type of positioning is reflected in the examples that follow? 1. 7-Up soft drink as the “uncola” 2. Caress hand soap set apart from competitors by association with bath oil, 3. Arm & Hammer—from baking soda to toothpaste to detergent.

  • Positioning by brand personality
  • Positioning by product category
  • Positioning by consumer benefits
  • Positioning by intangible attributes
Answer :  See Answers

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