Global Marketing Management Week 1 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 1 Assignment Answers 2024

1. Which of the following marketing strategy has an ethnocentric orientation?

  • Export marketing
  • Domestic marketing
  • Both export marketing & domestic marketing
  • International marketing

✅ Answer: Domestic marketing

Explanation:
Ethnocentric orientation assumes the home country is superior and applies its domestic marketing strategies abroad. Hence, domestic marketing represents this view, where the focus is entirely on the home market without adapting to foreign markets.


2. International marketing has __________ orientation.

  • Ethnocentric
  • Regiocentric
  • Geocentric
  • Polycentric

✅ Answer: Geocentric

Explanation:
A geocentric orientation treats the entire world as a potential market and aims to integrate global strategies. It is typical of international marketing, where companies tailor their strategies globally, rather than focusing on one region or country.


3. The Porter’s Diamond Model details the determinants of country’s _________.

  • National competitive advantage
  • Domestic competitive advantage
  • Factors of production
  • Factors of endowment

✅ Answer: National competitive advantage

Explanation:
Porter’s Diamond Model explains how certain factors—like firm strategy, structure, demand conditions, and related industries—affect a nation’s ability to compete globally, hence “national competitive advantage.”


4. According to the internalization or transaction cost theory a company’s _______ gives it sustained competitive advantage.

  • Skills
  • Labour
  • Proprietary expertise
  • Resources

✅ Answer: Proprietary expertise

Explanation:
Internalization theory highlights that a company gains competitive advantage by retaining control over its proprietary knowledge or expertise, such as patents or technical know-how, rather than licensing it out.


5. Which of the following economic systems involve the public, cooperative or social ownership of the means of production in the framework of a market economy.

  • Market socialism
  • Centrally planned capitalism
  • Centrally planned socialism
  • Market capitalism

✅ Answer: Market socialism

Explanation:
Market socialism combines social ownership (by the state or cooperatives) with a market-based allocation of resources. It allows competition and pricing but under socially owned production units.


6. A country’s __________ is represented by its firms’ domestic and international productive capacity.

  • Competitiveness
  • Power
  • Resource
  • Strength

✅ Answer: Competitiveness

Explanation:
Competitiveness is about a country’s ability to produce goods and services that meet international standards while increasing the living standards of its people. Productive capacity is a key indicator of this.


7. The acronym TRIPS stands for:

  • Trade Related aspects of Intellectual Property
  • Tariff Related aspects of Intellectual Property
  • Trade Relation aspects of Intellectual Property
  • Trade Related aspects of International Property

✅ Answer: Trade Related aspects of Intellectual Property

Explanation:
TRIPS is a WTO agreement ensuring minimum standards for protecting intellectual property rights, like copyrights, patents, and trademarks, in international trade.


8. Which indication is used to identify goods having special characteristics originating from a definite geographic territory?

  • Trademark
  • Industrial design
  • Patents
  • Geographical indication

✅ Answer: Geographical indication

Explanation:
A geographical indication (GI) is used for products that have qualities or a reputation due to their geographical origin (like Darjeeling Tea, Champagne, etc.).


9. What are regional trade agreements (RTAs) as per WTO?

  • Reciprocal trade agreements between two or more partners
  • Unilateral trade agreements
  • Regional treaties
  • Domestic trade

✅ Answer: Reciprocal trade agreements between two or more partners

Explanation:
RTAs are treaties where two or more regions agree to reduce or eliminate trade barriers, ensuring mutual benefit in trade practices, as defined by the WTO.


10. Which of the following is NOT a type of Regional Economic Arrangements?

  • Free Trade Areas
  • Customs Union
  • Parliament
  • Economic Union

✅ Answer: Parliament

Explanation:
Parliament is a legislative body, not an economic arrangement. The other options are all forms of regional trade integration involving shared economic policies.