NPTEL Global Marketing Management Week 11 Assignment Answers 2024
1. Which of the following is not a central feature of logistic management?
- Place
- Time
- Value
- Transport
✅ Answer: Value
Explanation: Logistics management primarily focuses on place, time, and transport — ensuring the right products reach the right place at the right time efficiently. Value is more of a strategic or marketing concern than a logistics function.
2. ________________ is a receipt given by carrier, often used as a proof of ownership in international trade.
- Bill of landing
- Letter of credit
- Export declaration
- Carrier’s certificate
✅ Answer: Bill of landing
Explanation: A Bill of Lading is a legal document issued by a carrier to acknowledge receipt of cargo. It serves as a shipment receipt and also as a document of title, often used to transfer ownership.
3. “Japan has a norm of multiple level of distribution” is an example of which of the following criterion of channel design in international markets?
- Culture
- Availability
- Company objective
- Competitors
✅ Answer: Culture
Explanation: In Japan, distribution channels often have many layers due to cultural preferences and business norms. This reflects how culture impacts channel design decisions in international markets.
4. Which of the following is not an economic source of power for the channel members?
- Control of resources
- Referent power
- Expert power
- All of these
✅ Answer: Referent power
Explanation: Referent power is based on personal traits, influence, or relationships, not economic control. Control of resources and expert power relate directly to economic or knowledge-based influence.
5. Which of the following is not an example of unsought communication?
- Display advertising
- Exhibitions
- Billboards
- MASS E-MAILING
✅ Answer: Exhibitions
Explanation: Exhibitions are generally planned and targeted interactions. Display ads, billboards, and mass emailing can be unsolicited and thus fall under unsought communication.
6. The Golden Arches of McDonald’s is an example of which type of sign used by brands to identify their brands globally?
- Index
- Symbol
- Icon
- Kinetics
✅ Answer: Icon
Explanation: An icon is a graphic representation that instantly signifies a brand. The Golden Arches are globally recognized as the icon of McDonald’s.
7. Which of the following is not a role played by advertising in B2B marketing?
- Creates favourable climate for personal selling
- To stimulate derived demand
- It informs sales intermediaries
- It increases interaction opportunities
✅ Answer: To stimulate derived demand
Explanation: In B2B, demand is often derived and less influenced directly by advertising. Advertising helps support sales efforts and informs, but does not usually stimulate derived demand directly.
8. Which of the following is not an advantage of outsourcing database management?
- It reduces capacity of firm’s internal system
- It reduces training requirement for extra staff
- It is cost-effective
- It increases the quality of suggestions
✅ Answer: It increases the quality of suggestions
Explanation: Outsourcing may reduce workload and cost, but suggestions quality depends more on analytical and strategic inputs — not just managing the database.
9. _______________ refers to the degree to which the buyer-seller relationship is bounded by contractual agreements in global markets.
- Trust vs formality
- Power vs dependence
- Complexity
- Conflict and cooperation
✅ Answer: Trust vs formality
Explanation: This concept describes how relationships in global markets vary between being based on mutual trust or formal contracts. It reflects how much legal structure governs the relationship.
10. “A power generating company buying a hydroelectric dam” is an example of which of the following buyer-seller relationship dyad?
- Simple episode with no previous relationship
- Complex episode with no previous relationship
- Simple episode in a well-developed relationship
- Complex episodes in well-developed relationships
✅ Answer: Complex episode with no previous relationship
Explanation: This is a high-stakes, long-term transaction involving detailed processes, but if there’s no previous relationship, it classifies as a complex episode with no prior ties.