Global Marketing Management Week 4 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 4 Assignment Answers 2024

1. Industries where a firm’s competitive position in one country is affected by its position in other countries is called:

a. Global industry
b. Competitive industry
c. Competitive advantage
d. Interdependency

✅ Answer :- a
✏️ Explanation: A global industry is influenced by international operations, where presence in one country impacts competitiveness in others.

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2. Which of the following does NOT determine the nature of competitive industry structure?

a. Industry competitors
b. Sustainability
c. Bargaining power of suppliers
d. Bargaining power of buyers

✅ Answer :- b
✏️ Explanation: Sustainability is important but not a primary factor in defining competitive structure, unlike the other Porter’s Five Forces.

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3. A ______________ is a market where unique local competition is nurturing product and service standards to be adopted by the rest of the world over time.

a. Local market
b. Shopping market
c. Lead market
d. International market

✅ Answer :- c
✏️ Explanation: Lead markets set trends that influence global standards, driven by advanced local competition and demand.

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4. A firm’s competitive advantage can be evaluated through:

a. VALS framework
b. Segmentation
c. SWOT analysis
d. Ansoff matrix

✅ Answer :- c
✏️ Explanation: SWOT analysis helps evaluate strengths and weaknesses, essential for assessing competitive advantage.

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5. A company uses the overseas distribution network of another company (local or foreign) for selling its goods in the foreign market. This is an example of which type of entry mode in global markets?

a. Licensing
b. Franchising
c. Importing
d. Piggyback exporting

✅ Answer :- d
✏️ Explanation: Piggyback exporting involves leveraging another company’s distribution channels to enter foreign markets.

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6. _____________ is a contractual transaction where the licensor offers some proprietary assets to the licensee in exchange for royalty fees.

a. Licensing
b. Franchising
c. Importing
d. Piggyback exporting

✅ Answer :- a
✏️ Explanation: In licensing, a firm allows another to use its intellectual property for a fee, under a legal contract.

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7. What are the four generic reasons for forming strategic alliances?

a. detach, catch-up, remain, or restructure.
b. defend, control, remain, or restructure.
c. defend, catch-up, remain, or restructure.
d. defend, catch-up, remain, or rest.

✅ Answer :- c
✏️ Explanation: These four—defend, catch-up, remain, restructure—cover major strategic motives behind alliances globally.

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8. The application of “Defend” strategy for forming strategic alliances involves creating alliance for their core businesses to defend their____________.

a. Follower position
b. Leadership position
c. Competitor’s position
d. All of these

✅ Answer :- b
✏️ Explanation: “Defend” strategy helps maintain a company’s leadership position by strengthening core operations.

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9. Global strategies to penetrate foreign markets include-

a. Extension strategy
b. Adaptation strategy
c. Invention strategy
d. All of these

✅ Answer :- d
✏️ Explanation: All listed strategies are used to customize or expand offerings when entering new international markets.

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10. ______________ leverages cross-border differences in needs and wants of the firm’s target customers.

a. Standardization
b. Customization
c. Formalization
d. None of these

✅ Answer :- b
✏️ Explanation: Customization tailors products/services to local needs, enhancing appeal in diverse global markets.