Global Marketing Management Week 6 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 6 Assignment Answers 2024

1. Which of the following is NOT an advertising budgeting method used by companies
a. Percentage of Sales
b. Competitive Parity
c. Activity Based Method
d. Objective and Task Method

✅ Answer: c
✏️ Explanation: “Activity Based Method” is not a standard advertising budgeting approach. Common methods include percentage of sales, competitive parity, and objective-task.

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2. Barriers to standardization can include
a. Cultural Differences
b. Advertising Regulations
c. Market Maturity
d. All of these

✅ Answer: d
✏️ Explanation: All listed factors—cultural, regulatory, and market maturity—can hinder standardization in global advertising.

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3. When screening advertising agencies, which of the following criteria can be used
a. Market coverage
b. Quality of coverage
c. Creative reputation
d. All of these

✅ Answer: d
✏️ Explanation: All three factors are valid and commonly considered when evaluating an advertising agency.

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4. __________ is a form of promotion where the brand is placed in the context of a movie, television show, video games, or other entertainment vehicles
a. Event sponsorships
b. Product placement
c. Viral marketing
d. Mobile marketing

✅ Answer: b
✏️ Explanation: Product placement involves integrating a brand into entertainment content.

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5. Export Management Companies (EMCs), Export Trading Companies (ETCs) and, Licensing are examples of which of the following market entry options
a. Low Involvement
b. Mid-level Involvement
c. High Involvement
d. None of these

✅ Answer: a
✏️ Explanation: These are low-involvement market entry modes as they require less investment and risk.

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6. Sales force management consists of which of the following
a. Setting salesforce objectives
b. Designating salesforce strategy
c. Supervising salespeople
d. All of these

✅ Answer: d
✏️ Explanation: Salesforce management includes planning, strategizing, and supervision—covering all options.

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7. When both parties feel very comfortable with their counterpart’s culture then which of the following cross-cultural negotiation strategy is suitable
a. Coordinate adjustment of both parties
b. Embrace the counterpart’s script
c. Improvise an approach
d. Effect symphony

✅ Answer: c
✏️ Explanation: In a culturally fluent scenario, improvisation is preferred for flexibility and efficiency.

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8. Which of the following can be considered difficulties of sending expatriates abroad
a. Cross-Cultural Training
b. Motivation
c. Compensation
d. All of these

✅ Answer: d
✏️ Explanation: All the mentioned factors are challenges companies face when sending employees abroad.

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9. ______________ refers to the means for keeping continuous tabs on the exact location of the goods being shipped in the logistic chain
a. Intermodal transportation
b. Tracking technology
c. Global logistics
d. Materials management

✅ Answer: b
✏️ Explanation: Tracking technology allows real-time monitoring of shipped goods across the supply chain.

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10. Low transit times, greater ease of unloading and distribution, and higher predictability are advantages of which of the following modes of transportation
a. Road Shipping
b. Ocean Shipping
c. Air Freight
d. All of these

✅ Answer: c
✏️ Explanation: Air freight is fastest and most predictable, ideal for time-sensitive deliveries.