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{Week 1} AI in Marketing NPTEL Assignment Answers 2025

By / January 30, 2025

NPTEL AI in Marketing Week 1 Assignment Answers 2025

1. What was one of the primary objectives of Marketing 1.0 during the Industrial Revolution?

  • To focus on customer emotions and values
  • To create co-existence between humans and technology
  • To emphasize the functional aspects of products to meet immediate customer needs
  • To leverage Web 2.0 tools for customer engagement
Answer :- For Answer Click Here

2. Which of the following best describes the role of Marketing 3.0 in addressing globalization and technology?

  • Focusing on customer segmentation through traditional channels
  • Enhancing customer relationships via unidirectional communication
  • Changing consumer lives by blending creative society ideals with technological innovations
  • Promoting functional benefits of products through mass advertising
Answer :-

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[Week 1-12] NPTEL AI in Marketing Assignment Answers 2025

[Week 1-12] NPTEL AI in Marketing Assignment Answers 2025

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[Week 1-12] NPTEL AI in Marketing Assignment Answers 2024

[Week 1-12] NPTEL AI in Marketing Assignment Answers 2024

Original price was: ₹299.00.Current price is: ₹99.00.
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3. CarMax utilized AI to create a seamless omnichannel experience. Which of the following best illustrates this transformation?

  • Developing a single customer interaction channel to minimize complexities
  • Implementing contactless car delivery options during the pandemic
  • Focusing exclusively on in-store sales to improve customer trust
  • Introducing manual processes to ensure accuracy in customer interactions
Answer :-

4. In the categorization of AI, why are systems like Alexa and Google’s AlphaGo classified as Weak AI?

  • They are incapable of solving problems independently
  • They are limited to specific tasks within predefined functions
  • They lack the ability to interact with users in real-time
  • They focus solely on gaming and entertainment applications
Answer :-

5. How does representation learning differ from classical machine learning in customer segmentation?

  • It uses fewer data features compared to classical machine learning
  • It requires explicit human input for all features and patterns
  • It automates feature extraction and maps abstract features without prior knowledge
  • It focuses only on clustering based on predefined categories
Answer :-

6. Which of the following applications best demonstrates the use of Deep Learning in marketing?

  • Using predefined rules for customer segmentation
  • Translating customer queries into actionable insights using neural networks
  • Creating decision trees for advertising campaigns
  • Automating inventory management with basic robotic systems
Answer :- For Answer Click Here

7. What is the primary purpose of a Decision Tree in supervised learning?

  • To create clusters of data points with similar attributes
  • To predict outcomes by classifying data based on attribute selection measures
  • To separate data using hyperplanes
  • To calculate probabilistic relationships between variables
Answer :-

8. Which feature distinguishes Random Forest from a single Decision Tree?

  • It uses probabilistic methods to classify data points
  • It combines multiple Decision Trees to improve accuracy and reduce overfitting
  • It relies on clustering data points using centroids
  • It separates data points using the maximum margin hyperplane
Answer :-

9. Why is Thinking AI particularly suited for personalization in marketing?

  • It uses pre-defined rules to analyze customer behavior
  • It processes unstructured data to discover patterns for personalized recommendations
  • It captures emotional responses to enhance customer interactions
  • It automates routine decision-making tasks for efficiency
Answer :-

10. A company wants to implement AI for customer retention through personalized relationships. Which type of AI would be most effective?

  • Mechanical AI
  • Thinking AI
  • Feeling AI
  • Supervised AI
Answer :- For Answer Click Here

2025 Week 1 NPTEL AI in Marketing Assignment Answers

1. What are the two factors that can be considered as drivers of marketing evolution?

  • Marketing technology and consumer needs
  • Organizational needs and market demands
  • Organizational technology and market demand
  • Only marketing technology
Answer :- a

2. What are the phases of Marketing 3.0?

  • Planning phase and execution phase
  • Planning phase and implementation phase
  • Implementation phase and execution phase
  • None of the above
Answer :- b

3. Which one of the following is not one of the elements in customer’s fixed path that they follow in Marketing 4.0?

  • Aware
  • Appeal
  • Assign
  • Ask
Answer :- c

4. Which one of the following is not a marketing technique in Marketing 5.0 for which information is procured and inputted by AI and other technological channels?

  • Agile marketing
  • Augmented marketing
  • Predictive marketing 
  • Contextual marketing
Answer :- a

5. AI has been developed into two dimensions. Which of the following are the correct dimensions?

  • Artificial centered and rationalist approach dimensions
  • Non-rationalist approach and rationalist approach dimensions
  • Human centered and rationalist approach dimensions.
  • Human centered and non-human centered dimensions.
Answer :- c

6. What is the disadvantage of Mechanical AI?

  • Standardization
  • Collection of emotional data
  • Cost optimization
  • Consistency
Answer :- b

7. What does a node in a decision tree algorithm denote?

  • Test attributes
  • Training datasets
  • The evaluation processes.
  • None of the above
Answer :- a

8. Which one of the following statements is not true regarding Random Forest algorithm?

  • The result of more than one decision tree is combined and the averaged or the majority is considered as the result in a random forest.
  • Random forest can be used for both classification and regression types of supervised learning.
  • Random forest has the added benefit of adding randomness to the model by finding the best feature among a random subset of features.
  • Random forest has one outcome and a narrow range of groups.
Answer :- d

9. What is the limitation of feeling AI?

  • Relational benefits
  • Understanding moods
  • Polarization of customer responses
  • Handling high CLV (Customer Lifetime Value) customers.
Answer :- c

10. DAO (decentralized autonomous organization) is a highly automated and virtual organizational construct. This is a virtual company without a business domicile, CEO or staff, which organizes itself with the help of codes. Which of the following technologies is the most central for functioning of DAO?

  • Machine Learning
  • Augmented Reality
  • Deep Learning
  • Blockchain
Answer :- d

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