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Product and Brand Management 1 NPTEL Assignment Answers 2025

By / July 22, 2025

NPTEL Product and Brand Management 1 Assignment Answers 2025

1. _________________ is defined as a bundle of attributes (features, functions, benefits, and uses capable of exchange or use, usually a mix of tangible and intangible forms.

  • Brand
  • Product
  • Goods
  • Market
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2. Which of the following is an example of Point of Parity?

  • Netflix and Amazon Prime offering ad-free streaming services.
  • Nike’s exclusive use of Flyknit material in select running shoes.
  • Two different hotels in the same neighbourhood offering free Wi-Fi in their rooms.
  • Tesla offering semi-autonomous driving in their new cars.
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3. Name the iconic toy that was created by Ruth Handler, which is an excellent product in this category.

  • Hot Wheels
  • LEGO
  • Barbie
  • Rubix cube
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4. Which of the following scholars proposed a classification schema for describing products and services based on product referent, task or outcome referent (benefit), and user referent (usage)?

  • Philip Kotler
  • David Aaker
  • Keller and Lehmann
  • Myers and Shocker
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5. _______ refers to a group of products within a product family that are recognized as having a certain functional coherence, often serving as substitutes for one another.

  • Product Line
  • Product Class
  • Production Line
  • Product Item
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6. What do you mean by Product Mix?

  • It is the set of all products and items a particular seller offers for sale.
  • It is one particular product in a product line, with a distinct size, appearance, price, etc.
  • A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges.
  • It is the number of different classifications of goods carried in a particular merchandising unit.
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7. ________ are formal statements of expected product performance made by the manufacturer. They are legally enforceable and allow customers to seek repair, replacement, or refund if the product fails to meet expectations.

  • Product Labels
  • Return Policies
  • Warranties
  • Service Contracts
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8. _______ refers to the addition of utilities to goods or the rendering of services that possess utility, making them more useful or valuable to consumers.

  • Production
  • Distribution
  • Consumption
  • Marketing
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9. A product might include physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. Which of the following is/an example of Events?

  • IKEA
  • BYJU’s
  • Coldplay Concert
  • Disney World
  • IPL
Answer :

10. Who said that ‘the end-product of education should be a free creative man who can battle against historical circumstances and adversities of nature’?

  • Mahatma Gandhi
  • Jawaharlal Nehru
  • Sarvepalli Radhakrishnan
  • A P J Abdul Kalam
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