Product and Brand Management Week 4 NPTEL Assignment Answers 2025
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✅ Subject: Brand Management
📅 Week: 4
🎯 Session: NPTEL 2025 July-October
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NPTEL Product and Brand Management Week 4 Assignment Answers 2025
1. Identify X, Y and Z from the figure given below:
- X= Early majority, Y= Early adopters, & Z= Late majority
- X= Early adopters, Y= Early majority, & Z= Late majority
- X= Early majority, Y= Late majority, & Z= Early adopters
- X= Late majority, Y= Early adopters, & Z= Early majority
Answer : See Answers
2. Which strategic planning tool, developed in 1957 by Igor Ansoff, helps firms recognize if there is any advantage to entering or expanding in a market?
- SWOT analysis
- BCG Growth-Share Matrix
- Product-Market Growth Matrix
- Porter’s Five Forces
Answer :
3. Diversification strategies can be broadly classified into which of the following two categories?
- Related (Concentric) Diversification and Unrelated (Conglomerate) Diversification
- Vertical Diversification and Horizontal Diversification
- Market Diversification and Product Diversification
- Internal Diversification and External Diversification
Answer :
4. The _____________ of a product mix refers to the total number of items in the mix.
- Length
- Width
- Depth
- Consistency
Answer :
5. In market adoption and product lifecycle contexts, a saddle may occur due to which of the following factors?
- Price wars, seasonal demand shifts, and overproduction
- Poor customer service, lack of branding, and low product quality
- High advertising costs, distribution issues, and market saturation
- Chasms in adopter segments, business cycles, and technological cycles
Answer :
6. Which of the following strategies in the Ansoff Matrix involves selling existing products to new markets to achieve growth?
- Market Penetration
- Market Development
- Product Development
- Diversification
Answer : See Answers
7. Identify X, Y and Z from the given figure below of steps in planning process.
- X = Collect current situation data, Y = Audit, and Z = Negotiate final plan
- X = Audit, Y = Collect current situation data, and Z = Negotiate final plan
- X = Collect current situation data, Y = Negotiate final plan, and Z = Audit
- X = Audit, Y = Negotiate final plan, and Z = Collect current situation data
Answer :
8. In the Ansoff Matrix, introducing a completely new product to a completely new market represents __ growth strategy.
- Market Penetration
- Market Development
- Product Development
- Diversification
Answer :
9. Which of the following is an example of Market Penetration as described in the Ansoff Matrix?
- Apple introducing the Vision Pro headset for the mixed reality market
- Coca-Cola is launching a new energy drink line to attract health-conscious consumers.
- McDonald’s is opening more outlets in the same city to increase sales of its existing menu.
- Tesla entering the Indian automobile market for the first time.
Answer :
10. _______________ is a written document containing the guidelines for an organization’s marketing programs and resource allocations over a specific planning period.
- Marketing Strategy
- Marketing Plan
- Business Proposal
- Strategic Framework
Answer : See Answers
