Product and Brand Management Week 7 NPTEL Assignment Answers 2025
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✅ Subject: Brand Management
📅 Week: 7
🎯 Session: NPTEL 2025 July-October
🔗 Course Link: Click Here
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NPTEL Product and Brand Management Week 7 Assignment Answers 2025
1. The concept of design being a resource for society (e.g., inclusive or sustainable design) belongs to:
- Design as Differentiator
- Design as Good Business
- Design as Integrator
- Design as Transformer
Answer : See Answers
2. The design of Aravind’s care delivery system reflects an emphasis on:
- Advanced robotics in surgeries
- Delivering Western-style hospital experiences
- Aligning service delivery with local cultural practices
- Eliminating all forms of cross-subsidy
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3. A change in the way a product or service is created and delivered refers to which dimension of innovation?
- Product innovation
- Process innovation
- Position innovation
- Paradigm innovation
Answer :
4. Offering online insurance instead of using traditional agents is an example of:
- Product innovation
- Process innovation
- Position innovation
- Paradigm innovation
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5. Gillette’s shift from one to multiple blades without changing the customer base or technology is an example of:
- Radical Innovation
- Disruptive Innovation
- Incremental Innovation
- Paradigm Innovation
Answer :
6. What are key elements to consider when implementing N = 1 personalization?
- Mass production, distribution speed, inventory volume
- Fixed product design, cost minimization, standard quality
- One consumers experience at a time
- Automation, pricing control, vendor management
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7. A major outcome of conjoint analysis is to:
- Forecast supply chain efficiency
- Estimate market share and profits
- Set employee bonus structures
- Monitor inventory shrinkage rates
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8. In the New Product Development (NPD) process, which stage follows Market Testing?
- Marketing Strategy Development
- Business Analysis
- Product Development
- Commercialization
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9. What stage comes immediately after a consumer becomes aware?
- Interest in the innovation
- Trial of the new product
- Adoption of the product
- Evaluation of the product
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10. Co-creation is most effective when focused on:
- Experiences of all stakeholders
- Production costs and logistics
- Internal branding strategies
- Long-term ad campaign goals
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