Product Design and Development Week 1 NPTEL Assignment Answers 2025

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✅ Subject: Product and Brand Management
📅 Week: 1
🎯 Session: NPTEL 2025 July-October
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NPTEL Product Design and Development Week 1 Assignment Answers 2025

1. Which of the following phase of Product Life-Cycle depicts negative profits with increase in time?

  • Growth
  • Decline
  • Maturity
  • Introduction
Answer : For Answers Click Here 

2. The exact reason(s) behind the development of new product by the organizations?

  • The profit margin is on the decline
  • Too much competition in the existing product line
  • To satisfy unfulfilled needs of the customers
  • All of the above
Answer :

3. The approximate percentage of the final product cost finalized during the design stage of New Product development is

  • 40-50%
  • 70-80%
  • 10-20%
  • 20-30%
Answer :

4. The profits during the Growth stage/phase in the Product Life Cycle are generally____

  • Negative
  • Constant
  • Positive
  • None of the above
Answer :

5. Which of the following aspect majorly define the reliability of the product?

  • Aesthetic aspect
  • Durability and Dependability aspect
  • Functional aspect
  • Operational aspect
Answer :

6. Which of the following is (are) part of New-Product Development Process?

  • Idea generation
  • Concept development and testing
  • Business analysis
  • All of above
Answer : For Answers Click Here

7. The benefits (s) of Product life Cycle (PLC) is (are):

  • Helps the firm to identify when a product needs support, redesign, withdrawal, etc.
  • Helps in planning for the new product development
  • Helps in forecasting and managing cash flow
  • All of above
Answer :

8. Which of the following helps in establishing the interchangeability of products.

  • Diversification
  • Specialization
  • Standardization
  • Simplification
Answer :

9. What should be the product policy of a manufacturing firm producing biodegradable human body implants?

  • Highest quality
  • Safety
  • Lowest price
  • Both A and B
Answer :

10. The DFX, DFM and DFA are the tools employed during analysis of the production aspects of Product design;

  • True
  • False
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NPTEL Product Design and Development Week 1 Assignment Answers 2024

1. Organizations require to design the new products to be in business for a long time.
a. True
b. False
Answer: a
Explanation: Continuous innovation and product design are essential for long-term business sustainability.


2. Which of the following is (are) the characteristic(s) of successful product development?
a. Product quality
b. Development capability
c. Product and development cost
d. All of the above
Answer: d
Explanation: Successful product development balances quality, capability, and cost.


3. Which phase follows GROWTH phase of product life cycle?
a. Introduction
b. Maturity
c. Decline
d. None of the above
Answer: b
Explanation: After growth, a product enters the maturity stage where sales stabilize.


4. The decision to phase out the weak products from the market is undertaken in the Decline phase of product life cycle.
a. True
b. False
Answer: a
Explanation: In the decline stage, companies consider discontinuing underperforming products.


5. During SWOT analysis of a product, which of the following option(s) belong(s) to the ‘THREATS’ factor?
a. Changing customer needs/tastes
b. Economic downturn
c. Under-trained employees
d. Superior management talent
Answer: b
Explanation: Economic downturns are external threats that can affect product performance.


6. Product policy is not only concerned with the product, but also with the functions the product fulfills.
a. True
b. False
Answer: a
Explanation: Product policy includes both the physical product and the value or function it offers.


7. Choose the CORRECT statement(s) in context to the objectives of product design.
a. Ensure growth of the organization.
b. Meet new requirements of the customers.
c. Increase the company’s market share and target new market segment.
d. All of the above
Answer: d
Explanation: These are all key goals of effective product design.


8. Which product design step collects feedback during actual working of the new product?
a. Basic engineering
b. Manufacturing
c. Operation
d. Product development
Answer: c
Explanation: Feedback during operation helps improve and optimize the product.


9. ____________ is an important tool used in economic analysis of product analysis to determine the point at which a company’s total revenue equals its total costs, resulting in a net profit of zero.
a. Profit consideration
b. Break-even analysis
c. Sensitivity analysis
d. None of the above
Answer: b
Explanation: Break-even analysis identifies when a product starts generating profit.


10. Select the correct sequence of steps followed during product design process.
a. Synthesis → Sketching → Selection → Analysis → Basic Engineering → Detail Design → Manufacturing → Prototype → Operation → Product Development
b. Synthesis → Sketching → Analysis → Selection → Basic Engineering → Detail Design → Prototype → Manufacturing → Operation → Product Development
c. Sketching → Synthesis → Analysis → Basic Engineering → Selection → Operation → Detail Design → Prototype → Manufacturing → Product Development
d. Sketching → Synthesis → Analysis → Selection → Basic Engineering → Detail Design → Prototype → Product Development → Manufacturing → Operation
Answer: b
Explanation: This sequence follows a structured flow from ideation to actual operation and development.