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Strategic Sales Management Week 1 NPTEL Assignment Answers 2025

By / July 22, 2025

NPTEL Strategic Sales Management Week 1 Assignment Answers 2025

1. During an internal sales competition, the regional manager shared the inspiring story of a man who still holds the Guinness World Record for selling the most cars to individual buyers. He wasn’t selling in bulk or to corporations but to regular walk-in customers. In 1973 alone, he sold 1,425 cars, and in one month, he sold 174 cars —a number still unmatched today. Who was this record-setting salesman known for turning personal rapport into powerful results?

  • Zig Ziglar
  • Joe Girard
  • Grant Cardone
  • Brian Tracy
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2. “Sales and Marketing stand synonymous with each other.”
Which of the following best evaluates this statement?

  • It is accurate because both aim to generate revenue directly
  • It is incorrect because sales is a subset of marketing, which has a broader scope
  • It is true in the context of digital advertising only
  • It is true only for B2C businesses
Answer :

3. Which of the following best defines Sales Management?

  • Managing retail floor operations and inventory control
  • Planning and supervising marketing campaigns across media platforms
  • Planning, direction, and control of personal selling, including managing the sales force
  • Handling only the pricing and promotional aspects of selling
Answer :

4. The example of Tata Ace exemplifies that _______________.

  • Sales are always forceful
  • Sales can be superfluous if the proper research is done to understand what the customer needs and is executed well
  • A pushy salesman can sell any product
  • None of the above
Answer :

5. Sakshi, a sales executive at a B2B SaaS company, noticed that her cold calls and mass emails were getting ignored. On her manager’s advice, she began consistently sharing insightful posts on LinkedIn, engaging with potential clients’ content, and slowly building online relationships. Within a month, a prospect commented on one of her posts and reached out via direct message, resulting in a productive sales conversation and ultimately, a deal closure. What best describes the technique Sakshi used?

  • Social Selling
  • Inbound Marketing
  • Cold Outreach
  • Paid Digital Advertising
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6. Who authored the book “Managing the Sales-force”, a foundational text in the field of sales management?

  • Philip Kotler
  • Mike Wilson
  • Thomas J. Maronick
  • David A. Aaker
Answer :

7. According to Mayer and Greenberg’s study “What Makes a Good Salesman”, which two traits were identified as key predictors of successful selling?

  • Product knowledge and negotiation skills
  • Communication skills and persistence
  • Empathy and ego drive
  • Technical expertise and assertiveness
Answer :

8. State whether the following is True or False:

Sales as a profession is only for extroverts.

  • True
  • False
Answer :

9. State whether the following is True or False:

Marketing is focused solely on product promotion and sales conversion.

  • True
  • False
Answer :

10. Which marketing orientation is most likely to result in marketing myopia due to its overemphasis on product features and performance

  • Production Orientation
  • Sales Orientation
  • Product Orientation
  • Marketing Orientation
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