1. Which of the following marketing strategy has an ethnocentric orientation?
- Export marketing
- Domestic marketing
- Both export marketing & domestic marketing
- International marketing
Answer :-d
2. International marketing has __________ orientation.
- Ethnocentric
- Regiocentric
- Geocentric
- Polycentric
Answer :- c
3. The Porter’s Diamond Model details the determinants of country’s _________.
- National competitive advantage
- Domestic competitive advantage
- Factors of production
- Factors of endowment
Answer :-a
4. According to the internalization or transaction cost theory a company’s _______ gives it sustained competitive advantage.
- Skills
- Labour
- Proprietary expertise
- Resources
Answer :- c
5.Which of the following economic systems involve the public, cooperative or social ownership of the means of production in the framework of a market economy.
- Market socialism
- Centrally planned capitalism
- Centrally planned socialism
- Market capitalism
Answer :- a
6. A country’s __________ is represented by its firms’ domestic and international productive capacity.
- Competitiveness
- Power
- Resource
- Strength
Answer :- a
7. The acronym TRIPS stands for:
- Trade Related aspects of Intellectual Property
- Tariff Related aspects of Intellectual Property
- Trade Relation aspects of Intellectual Property
- Trade Related aspects of International Property
Answer :- a
8. Which indication is used to identify goods having special characteristics originating from a definite geographic territory?
- Trademark
- Industrial design
- Patents
- Geographical indication
Answer :- d
9. What are regional trade agreements (RTAs) as per WTO?
- Reciprocal trade agreements between two or more partners
- Unilateral trade agreements
- Regional treaties
- Domestic trade
Answer :- a
10. Which of the following is NOT a type of Regional Economic Arrangements?
- Free Trade Areas
- Customs Union
- Parliament
- Economic Union
Answer :- c