1. Which of the following marketing strategy has an ethnocentric orientation?

• Export marketing
• Domestic marketing
• Both export marketing & domestic marketing
• International marketing

Answer :-d

2. International marketing has __________ orientation.

• Ethnocentric
• Regiocentric
• Geocentric
• Polycentric

Answer :- c

3. The Porter’s Diamond Model details the determinants of country’s _________.

• National competitive advantage
• Domestic competitive advantage
• Factors of production
• Factors of endowment

Answer :-a

4. According to the internalization or transaction cost theory a company’s _______ gives it sustained competitive advantage.

• Skills
• Labour
• Proprietary expertise
• Resources

Answer :- c

5.Which of the following economic systems involve the public, cooperative or social ownership of the means of production in the framework of a market economy.

• Market socialism
• Centrally planned capitalism
• Centrally planned socialism
• Market capitalism

Answer :- a

6. A country’s __________ is represented by its firms’ domestic and international productive capacity.

• Competitiveness
• Power
• Resource
• Strength

Answer :- a

7. The acronym TRIPS stands for:

• Trade Related aspects of Intellectual Property
• Tariff Related aspects of Intellectual Property
• Trade Relation aspects of Intellectual Property
• Trade Related aspects of International Property

Answer :- a

8. Which indication is used to identify goods having special characteristics originating from a definite geographic territory?

• Trademark
• Industrial design
• Patents
• Geographical indication

Answer :- d

9. What are regional trade agreements (RTAs) as per WTO?

• Reciprocal trade agreements between two or more partners
• Unilateral trade agreements
• Regional treaties
• Domestic trade

Answer :- a

10. Which of the following is NOT a type of Regional Economic Arrangements?

• Free Trade Areas
• Customs Union
• Parliament
• Economic Union

Answer :- c