Global Marketing Management Week 10 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 10 Assignment Answers 2024

1. Which of the following is not an advantage of effective segmentation?

• It helps identify the most responsive set of potential customers.
• It helps develop generic marketing strategy across segments.
• It helps firm in allocating budget to most lucrative segments.
• It helps firm develop specific marketing strategies for different segments.

✅ Answer: b
✏️ Explanation: Effective segmentation enables tailored strategies, not generic ones. Generic strategies ignore unique segment needs.

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2. Which of the following is not an effective segmentation criterion?

• Measurable
• Substantial
• Differentiable
• Flexible

✅ Answer: d
✏️ Explanation: Flexibility is not a formal criterion for segmentation. Valid criteria are measurable, substantial, accessible, differentiable, and actionable.

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3. ____________are the firms who will buy the product once it is thoroughly tried and tested.

• Innovators
• Early majority
• Late majority
• Laggards

✅ Answer: b
✏️ Explanation: Early majority adopts products after proven reliability and utility, unlike innovators who adopt early.

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4. _______________strategy involves inventing new products from scratch for the world market.

• Extension strategy
• Expansion strategy
• Adaptation strategy
• Product invention

✅ Answer: d
✏️ Explanation: Product invention means developing completely new products for global markets, not modifying existing ones.

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5. Consumers from one country making use of a service in another country is known as ______________.

• Cross-border supply
• Consumption abroad
• Tourism
• Commercial presence

✅ Answer: b
✏️ Explanation: ‘Consumption abroad’ occurs when consumers travel to another country to consume services (e.g., medical tourism).

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6. _________ include increasing product reliability or changing the product to make it more modular in construction or to build in redundancy.

• Design-related strategies
• Support-system-related strategies
• Strategies that reduce customer risks
• Innovation

✅ Answer: a
✏️ Explanation: These are design improvements focused on structure, reliability, and reducing operational complexity.

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7. “Strong business relationships and joint working arrangements” are an example of which type of customer benefits?

• Personal
• Relational
• Operational
• Functional

✅ Answer: b
✏️ Explanation: These are relational benefits as they stem from trust, collaboration, and long-term partnerships.

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8. Which of the following is not a factor influencing price sensitivity for a business buyer in global marketing?

• Percentage of total expense
• Importance to operation
• Switching cost
• Fashion trends

✅ Answer: d
✏️ Explanation: Fashion trends influence B2C more than B2B. Business buyers focus on cost, necessity, and ease of switching.

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9. ________________ a fee paid to a purchaser once the product is bought and installed.

• Rebate
• Discount
• List price
• Maximum retail price

✅ Answer: a
✏️ Explanation: A rebate is a partial refund given after purchase and installation to incentivize buying.

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10. Which of the following statement is a criteria to rate firm’s capability for a competitive bidding in B2B sales?

• Plant capacity
• Quantity
• Experience
• All the above

✅ Answer: d
✏️ Explanation: All listed factors help evaluate a firm’s competitiveness in B2B bidding—capacity, output, and expertise matter.