Marketing Research and Analysis Week 1 NPTEL Assignment Answers 2025
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✅ Subject: Marketing Research and Analysis
📅 Week: 1
🎯 Session: NPTEL 2025 July-October
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NPTEL Marketing Research and Analysis Week 1 Assignment Answers 2025
1. Which of the following best describes marketing research?
- Gathering data for advertising
- Systematic collection and analysis of data about marketing problems
- Selling products through surveys
- Researching competitors only
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2. The first step in the marketing research process is:
- Designing the questionnaire
- Collecting data
- Defining the research problem
- Writing the report
Answer :
3. Which of the following is NOT a component of research design?
- Data collection method
- Sampling plan
- Advertising budget
- Measurement technique
Answer :
4. A qualitative research method includes:
- Regression analysis
- Focus groups
- Hypothesis testing
- Surveys
Answer :
5. Which is NOT a characteristic of qualitative research?
- Structured data
- Subjective insights
- Open-ended questions
- Exploratory nature
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6. Developing a research approach involves:
- Budget allocation
- Formulating objectives and hypotheses
- Customer segmentation
- Product designing
Answer :
7. A good research problem should be:
- Ambiguous
- Broad and open-ended
- Clear and specific
- Marketing-oriented only
Answer :
8. Which of the following methods is used in qualitative research?
- Depth interviews
- Online surveys
- Experiments
- Numerical data analysis
Answer :
9. Exploratory research primarily aims to:
- Prove a hypothesis
- Test consumer loyalty
- Gain insights and understand problems better
- Provide final conclusions
Answer :
10. A research design is:
- A contract with the agency
- A plan or blueprint for conducting the study
- A marketing tactic
- A form of customer feedback
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NPTEL Marketing Research and Analysis Week 1 Assignment Answers 2024
1. What is the primary goal of marketing research?
a. To create advertisements
b. To understand consumer needs and preferences ✅
c. To sell more products
d. To reduce costs
Explanation:
The main goal of marketing research is to gain insights into consumer behavior, needs, and preferences. This helps companies make informed marketing decisions.
2. Marketing Research is a function that links the marketers and the customers through:
a. Information ✅
b. Sales promotion
c. Discounts
d. Social media
Explanation:
Marketing research acts as a bridge between marketers and customers by providing data and insights (information) for effective decision-making.
3. Marketing Research helps in –
a. Identifying market problems
b. Evaluating marketing actions
c. Monitoring marketing performance
d. All of the above ✅
Explanation:
Marketing research supports all these activities – problem identification, action evaluation, and performance monitoring.
4. Which step typically comes first in the marketing research process?
a. Collecting data
b. Defining the problem ✅
c. Designing questionnaire
d. Analyzing results
Explanation:
The first step in any research process is to clearly define the problem so that the research can be focused and effective.
5. Which of the following is an example of secondary data?
a. Customer interviews
b. Online surveys
c. Sales reports ✅
d. Focus group discussion
Explanation:
Sales reports are already existing data collected for another purpose, hence considered secondary data.
6. Segmentation research, product research, and distribution research are examples of:
a. Exploratory research
b. Problem-solving research ✅
c. Conclusive research
d. Descriptive research
Explanation:
These are forms of problem-solving research, aimed at helping marketers make decisions to solve specific marketing issues.
7. Which of the following could be good sources of identifying a research problem?
a. Personal experience ✅
b. Scientific folklore
c. Common sayings
d. Social trends
Explanation:
Personal experience, industry trends, and literature reviews are credible sources. Folklores are not usually considered reliable in research.
8. What is the primary purpose of descriptive research?
a. To explore new ideas
b. To establish cause-effect relationships
c. To create sales forecasts
d. To describe characteristics of a population or phenomenon ✅
Explanation:
Descriptive research helps define what is happening in a market, such as customer profiles or buying behavior.
9. Which of the following is NOT typically associated with qualitative research?
a. Focus groups
b. Surveys ✅
c. In-depth interviews
d. Observational research
Explanation:
Surveys collect numerical data and are used in quantitative research, whereas qualitative research focuses on subjective understanding.
10. Which of the following is NOT a type of marketing research?
a. Descriptive research
b. Experimental research
c. Product research
d. Operational research ✅
Explanation:
Operational research deals with optimizing operations like inventory or logistics, not marketing.
