AI in Marketing Week 10 NPTEL Assignment Answers 2025

NPTEL AI in Marketing Week 10 Assignment Answers 2024

1. There are four distinct effects generated by a promotion that must be quantified. Which effect is described as, “Consumers tend to turn to the promotional item at the expense of similar items or the same item not on special offer: this leads to a sales drop for similar non-promotional products during the special offer period compared to their reference sales volume.”?

• The Accumulation Effect
• The Cannibalization Effect
• The increase in sales volume of the product on special offer
• The Anticipation Effect

Answer: The Cannibalization Effect
Explanation: This describes the Cannibalization Effect, where the promotion of one product eats into the sales of similar or substitute products, reducing their demand during the promotional period.

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2. During a promotion, consumers tend to buy in larger quantities and therefore stock-up, followed up by a decrease in the consumption of similar items during the period after the promotion compared to their reference sales volume. This phenomenon is known as-

• The Accumulation Effect
• The Cannibalization Effect
• The increase in sales volume of the product on special offer
• The Anticipation Effect

Answer: The Accumulation Effect
Explanation: The Accumulation Effect occurs when consumers stockpile goods during a promotion, resulting in reduced purchases post-promotion since they already have the product in surplus.

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3. The appeal of public relations and publicity is based on three distinctive qualities. Which of the following is one of them?

• High Credibility
• Ability to reach hard to find buyers
• Dramatization
• All of the above

Answer: All of the above
Explanation: Public relations offers high credibility, broad reach, and dramatic storytelling, which makes all three statements true and valid reasons for using PR strategies.

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4. __________________ is a subfield of artificial intelligence, a software process that automatically transforms data into plain-English content and has huge applications in content creation.

• Natural language generation
• Image generation
• Natural language processing
• None of the above

Answer: Natural language generation
Explanation: Natural Language Generation (NLG) is a subfield of AI that transforms structured data into readable, natural language text automatically, often used for reports, summaries, and automated content.

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5. As per Sales Success matrix, which is the most sophisticated stage in level of relationship?

• Transactional vendor
• Customized supplier
• Strategic collaborator
• Trusted Co-creator

Answer: Trusted Co-creator
Explanation: The highest level in relationship maturity is the Trusted Co-creator, where the seller and buyer work collaboratively in strategy, innovation, and value co-creation.

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6. As per the Sales Success matrix, which is the most sophisticated stage in level of process?

• Ad hoc process
• Informal process
• Customized process
• Agile process

Answer: Customized process
Explanation: A Customized process represents the most sophisticated level, offering tailored, adaptive sales solutions specific to client needs, reflecting high maturity in sales operations.

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7. Which of the following is not one of the six primary motivations for why social media users and consumers follow virtual influencers?

• Novelty
• Achievement
• Information
• Entertainment

Answer: Achievement
Explanation: The six main motivations include novelty, information, entertainment, social interaction, identification, and utility—but achievement is not a commonly cited motivation in this context.

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8. Which of the following popular virtual influencers is an anime-like virtual influencer?

• Lil Miquela
• Shudu
• Apoki
• Kyra

Answer: Apoki
Explanation: Apoki is an anime-style virtual influencer from South Korea, known for her K-pop music and animated features, making her distinctly different from others who are more lifelike or hyper-realistic.

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9. Which one of the following is not a disadvantage of SVM (Support Vector Machines)?

• Cannot perform non-linear classifications.
• Not robust to outliers in input space.
• Computational scalability is limited.
• All the above.

Answer: Cannot perform non-linear classifications.
Explanation: SVM can perform non-linear classification using kernel tricks. The other options are valid limitations. Hence, the first statement is not a disadvantage, making it the correct answer.

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10. Which one of the following is not a disadvantage of ANN (Artificial Neural Network)?

• Weak theoretical foundations. Heuristic origins and development.
• Often overfits data if training goes on too long.
• Interpretability of parameters not strong.
• Not good at real-time analyses with evolving data.

Answer: Not good at real-time analyses with evolving data.
Explanation: ANNs can be good at real-time data analysis if designed properly. The other three options are actual limitations. Therefore, the correct answer is the last one as it is not a disadvantage.