AI in Marketing Week 3 nptel Assignment Answers 2025

NPTEL AI in Marketing Week 3 Assignment Answers 2024

1. Google’s YouTube division introduced which new internal metric or Key Performance Indicator (KPI) with the help of AI for gauging how well videos are performing? It is also called as a statistic with a noble goal.

• Click Through Rate
• Total Watch Time
• Quality Watch Time
• New subscribers in last one month

Answer: Quality Watch Time
Explanation: Quality Watch Time is a refined metric introduced by YouTube to assess not just how long users watch a video, but how meaningful or satisfying that time is. AI helps in analyzing user behavior signals like engagement, rewatch rates, and feedback to determine content quality.

---

2. Which type of transformation focuses on the recombination of the two types of intelligence (artificial and human), whereas the level of renewal is limited, i.e., high level of recombination and low level of renewal?

• Incremental Transformation
• Modular Transformation
• Radical Transformation
• Architectural Transformation

Answer: Architectural Transformation
Explanation: Architectural transformation combines human and artificial intelligence in innovative ways without completely overhauling the existing system. It’s about reconfiguring how tasks are performed rather than creating something entirely new.

---

3. Feeling AI best suited for which of the following strategic marketing activity?

• Segmentation
• Targeting
• Positioning
• None of the above

Answer: Positioning
Explanation: Feeling AI interprets emotions and sentiment from customer interactions. It helps brands position themselves better by tailoring their tone, messaging, and emotional appeal to resonate with customer feelings.

---

4. Individual customer lifetime value model is being made possible by AI as an emerging practice of which strategic marketing activity?

• Segmentation
• Targeting
• Positioning
• None of the above

Answer: Segmentation
Explanation: AI enables micro-segmentation by analyzing historical and behavioral data, helping businesses identify high-value customers and predict their lifetime value, which is critical for personalized marketing strategies.

---

5. For the first P, i.e., Product/Consumer Solution, which type of AI personalizes products based on customer preferences?

• Mechanical AI
• Thinking AI
• Feeling AI
• None of the Above

Answer: Thinking AI
Explanation: Thinking AI uses logic-based algorithms and predictive analytics to understand customer needs and tailor products accordingly. It plays a key role in product development and customization.

---

6. Which type of AI is best for automating communication with customers?

• Mechanical AI
• Thinking AI
• Feeling AI
• Emotional AI

Answer: Mechanical AI
Explanation: Mechanical AI automates routine tasks like responding to customer queries through chatbots, emails, or virtual assistants. It’s rule-based and efficient for handling repetitive communication.

---

7. Which of the following data type is not required for implementing AI in Place mix?

• Data at the store level (historical and real-time sales, real-time inventory, in-store and web traffic data) and location level (local competitors, demographics of local catchment)
• Real-time data on ads, including their content (both text and images), placement, and performance
• Data on individual customers (historical sales, search history, any other customer-level data useful for making product recommendations)
• Historical customer service queries, responses, and satisfaction scores

Answer: Real-time data on ads, including their content (both text and images), placement, and performance
Explanation: While ad data is essential for promotion decisions, Place mix focuses more on logistics, location, and availability. Ad content and performance are more related to promotion, not place.

---

8. ____________ is the percentage of customers who stopped purchasing your business’s products or services during a certain period of time.

• Targeting customer prediction
• Engagement
• Churn prediction
• Servicescape

Answer: Churn prediction
Explanation: Churn prediction helps businesses identify customers likely to stop buying or cancel subscriptions. Reducing churn is essential for customer retention strategies.

---

9. What does an internal records system include?

• Only information on the order-to-payment cycle
• Only sales information systems
• both a & b
• None of the above

Answer: Only information on the order-to-payment cycle
Explanation: Internal records systems mainly deal with the order-to-payment cycle — from sales orders, billing, and shipping to payment. It is crucial for internal data analysis and supply chain efficiency.

---

10. What is a marketing intelligence system primarily used for?

• Collecting financial data
• Obtaining everyday information about developments in the marketing environment
• Managing internal records
• Conducting in-depth market research

Answer: Obtaining everyday information about developments in the marketing environment
Explanation: Marketing intelligence systems gather real-time information from external sources like competitors, market trends, and consumer behavior to support timely and informed marketing decisions.