Brand Management Week 2 NPTEL Assignment Answers 2025
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✅ Subject: Brand Management
📅 Week: 2
🎯 Session: NPTEL 2025 July-October
🔗 Course Link: Click Here
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NPTEL Brand Management Week 2 Assignment Answers 2025
1. Researcher attempting to elicit deeply held brand associations must
- Use a questionnaire
- Listen to stories
- Suggest responses
- Be sure
Answer : For Answers Click Here
2. Which among the following is not a challenge for eliciting deeply held brand associations
- Access
- Censoring
- Visualization
- Verbalization
Answer :
3. Brand experiences lead directly to
- Consumer behaviour
- Strong brands
- Company’s profitability
- None of the above
Answer :
4. Most brand associations are _____________and __________
- Pre-conscious
- Obvious
- non-verbal
- In your face
Answer :
5. Brand picture is based on which one of the following?
- Brand value
- Brand mission
- Brand vision
- Brand image
Answer :
6. Which among the following is not an outcome of brand equity
- Greater loyalty
- Larger margins
- Less vulnerable to competitor action
- Lower margins
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7. What was the origin of the branding activity?
- Burning of owner’s mark on cattle
- Packaging
- Boxes with country’s flag
- None of the above
Answer :
8. What forms the foundation of brand management activity?
- Brand positioning
- Brand Personality
- Brand Associations
- Brand Identity
Answer :
9. Which is a primary brand association?
- Stories
- Meaning
- Senses
- Symbols
Answer :
10. Brand associations are not stored in consumers’ memory as
- Stories
- Pictures
- Symbols
- Numbers
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NPTEL Brand Management Week 2 Assignment Answers 2024
Q1. What is brand management?
a) Developing sales strategies
b) Creating advertising campaigns
c) Building and maintaining brand perception and value ✅
d) Conducting market research
Explanation:
Brand management is the process of creating, developing, and sustaining a brand’s reputation, perception, and value in the market.
Q2. What is a brand promise?
a) A legally binding commitment made by a brand to its customers
b) A statement that communicates the unique benefits and value that a brand offers to its customers ✅
c) A promotional offer made by a brand to attract new customers
d) A guarantee of product quality and customer satisfaction
Explanation:
A brand promise defines what customers can expect every time they interact with the brand—it reflects the brand’s core values.
Q3. Brand positioning refers to:
a) How a brand is positioned on store shelves
b) How a brand is positioned in the market compared to its competitors ✅
c) How a brand is positioned in relation to its target audience
d) How a brand is positioned in digital marketing channels
Explanation:
Brand positioning is about how a brand is perceived in relation to competitors in the minds of customers.
Q4. What is brand equity?
a) The financial value of a brand ✅
b) The perception of a brand’s quality
c) The number of products a brand offers
d) The number of loyal customers a brand has
Explanation:
Brand equity is the commercial value that derives from consumer perception of the brand name, rather than the product or service itself.
Q5. What is the role of employee training in brand management?
a) To increase employee salaries and benefits
b) To create a positive work environment
c) To ensure that employees understand and embody the brand’s values and promise ✅
d) To reduce employee turnover
Explanation:
Training helps employees deliver consistent brand experiences aligned with brand values.
Q6. Which among the following is an outcome of higher brand equity?
a) Reduced margins
b) Increased margins ✅
c) Vulnerable to competitor action
d) More competition
Explanation:
Stronger brand equity allows companies to charge premium prices, increasing profit margins.
Q7. The company that began formal brand manager system is:
a) Coca-Cola
b) P & G ✅
c) Unilever
d) Bata
Explanation:
Procter & Gamble (P&G) introduced the brand manager system in the 1930s to better manage individual products as separate brands.
Q8. A brand manager creates a repository of:
a) Patents
b) Names of all brand managers
c) Brand stories ✅
d) Financial assets
Explanation:
Brand stories are key tools used by managers to convey the brand’s identity, values, and journey.
Q9. Which of the following is NOT a factor that influences brand equity?
a) Brand awareness
b) Brand loyalty
c) Brand pricing ✅
d) Brand associations
Explanation:
While pricing affects purchasing decisions, it is not a core factor in building brand equity—awareness, loyalty, and associations are.
Q10. What is the term used to describe the set of tangible and intangible attributes that a brand possesses?
a) Brand identity
b) Brand equity ✅
c) Brand personality
d) Brand image
Explanation:
Brand equity includes both tangible and intangible elements like reputation, value, customer loyalty, and perceptions.
