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Consumer Psychology Week 2 NPTEL Assignment Answers 2025

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NPTEL Consumer Psychology Week 2 Assignment Answers 2025

1. If a product or service is perceived as _____________ by consumers, they typically go directly from problem recognition to choice because they do not wish to spend time and energy in search and alternative evaluation.

  • High involvement
  • No involvement
  • Low involvement
  • Total involvement
Answer : See  Answers

2. ____________ is a second type of pre-purchase search; some forms include window shopping, thumbing through catalogs, surfing the web, and reading brochures with no immediate intent to buy.

  • Browsing
  • Direct search
  • Market search
  • Analyzing
Answer :

3. Promotional activities such as advertising, coupons, free offers, sweepstakes, product demonstrations, and rebates are ways in which marketers seek to _________________.

  • Launch their products
  • Influence problem recognition
  • Motivate direct purchase
  • Influence information search
Answer :

4. In the Riders jeans ad in chapter 2, the way uncomfortable jeans fit and look is identified as a problem by presenting the “solution”— “Jeans that move with you” and “Jeans that fit. Beautifully.” This is an example of simple, clean, clear visuals and copy that tells the story that the target market of young women wants to hear. What does this ad illustrate?

  • Browsing information search and directed information search
  • Desired state and actual state
  • Advertising and marketing influences on an individual’s mind
  • Ongoing search and final result
Answer :

5. Those who are experts in a product or service category are consumers who have gained extensive prior knowledge through experience and training and are more likely to find the answers through internal search than are those who are______.

  • Unequipped with prior knowledge
  • Novices
  • Buyers
  • Simply browsing
Answer :  See  Answers

6. _______________ are of interest to marketers of goods and services and are often part of the copy points included in promotional communications.

  • Triggers
  • Motivators
  • Influences
  • Activators
Answer :

7. When the gas tank reads almost empty, the driver stops at the next gas station to fill up. When the computer runs out of paper, it’s time to buy more. If the car seems to be in the repair shop more frequently lately, maybe it’s time to replace it. These kind of situations can be termed as ________.

  • Product influences
  • Usage influences
  • Situational influences
  • Quantity influences
Answer :

8. Motivations or reasons for buying can be _____________, such as hunger, or __________, such as a desire for respect.

  • Physiological, psychological
  • Internal, external
  • Immediate, long-term
  • Basic, social
Answer :

9. Joven buys or looks at the best product or service within his own economic means, especially goods and services related to entertainment and leisure activities. Going out on a date to a fancy restaurant, taking a luxury cruise, or flying first class all maximize pleasure, and are ways to _____________.

  • Maximize satisfaction
  • Minimize discomfort
  • Optimize satisfaction
  • Prioritize needs
Answer :

10. A consumer who has decided $39.95 is out of her price range for a magazine subscription may decide that the magazine is just the thing to help her with a term project when she sees a special offer at $19.95. The consumer recognizes need and moves toward the desired state. This kind of situation shows that ___________.

  • The price information can be extremely influential
  • The situation can be extremely influential
  • Immediate rise of a need can be extremely influential
  • Need for recognition can be influential
Answer :  See Answers

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