1. What are the two factors that can be considered as drivers of marketing evolution?

• Marketing technology and consumer needs
• Organizational needs and market demands
• Organizational technology and market demand
• Only marketing technology

Answer :- a

2. What are the phases of Marketing 3.0?

• Planning phase and execution phase
• Planning phase and implementation phase
• Implementation phase and execution phase
• None of the above

Answer :- b

3. Which one of the following is not one of the elements in customer’s fixed path that they follow in Marketing 4.0?

• Aware
• Appeal
• Assign
• Ask

Answer :- c

4. Which one of the following is not a marketing technique in Marketing 5.0 for which information is procured and inputted by AI and other technological channels?

• Agile marketing
• Augmented marketing
• Predictive marketing 
• Contextual marketing

Answer :- a

5. AI has been developed into two dimensions. Which of the following are the correct dimensions?

• Artificial centered and rationalist approach dimensions
• Non-rationalist approach and rationalist approach dimensions
• Human centered and rationalist approach dimensions.
• Human centered and non-human centered dimensions.

Answer :- c

6. What is the disadvantage of Mechanical AI?

• Standardization
• Collection of emotional data
• Cost optimization
• Consistency

Answer :- b

7. What does a node in a decision tree algorithm denote?

• Test attributes
• Training datasets
• The evaluation processes.
• None of the above

Answer :- a

8. Which one of the following statements is not true regarding Random Forest algorithm?

• The result of more than one decision tree is combined and the averaged or the majority is considered as the result in a random forest.
• Random forest can be used for both classification and regression types of supervised learning.
• Random forest has the added benefit of adding randomness to the model by finding the best feature among a random subset of features.
• Random forest has one outcome and a narrow range of groups.

Answer :- d

9. What is the limitation of feeling AI?

• Relational benefits
• Understanding moods
• Polarization of customer responses
• Handling high CLV (Customer Lifetime Value) customers.

Answer :- c

10. DAO (decentralized autonomous organization) is a highly automated and virtual organizational construct. This is a virtual company without a business domicile, CEO or staff, which organizes itself with the help of codes. Which of the following technologies is the most central for functioning of DAO?

• Machine Learning
• Augmented Reality
• Deep Learning
• Blockchain

Answer :- d