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NPTEL Brand Management Assignment Answers 2024 (July-October)
    About Lesson

    1. Which of the following is a key objective of brand marketing?

    • Enhancing employee satisfaction
    • Increasing operational efficiency
    • Building brand awareness and equity
    • Minimizing production costs
    Answer :- c

    2. Which of the following is NOT a component of brand positioning?

    • Target audience
    • Brand promise
    • Brand logo
    • Competitive analysis
    Answer :- c

    3. Which marketing channel focuses on leveraging influential individuals to promote a brand?

    • Social media marketing
    • Content marketing
    • Influencer marketing
    • Email marketing
    Answer :- c

    4. Which marketing channel focuses on creating and distributing valuable content to attract and engage with a target audience?

    • Social media marketing
    • Content marketing
    • Email marketing
    • Search engine marketing
    Answer :- b

    5. Brand management continuum can be

    • Linear
    • Non-linear
    • Both
    • Neither
    Answer :- c

    6. At the marketplace, one cannot buy _________ for a consideration.

    • Goods
    • Services
    • Naturalness
    • Religion
    Answer :- d

    7. Brand Love is a strategy that converts brand loyal customers into

    • Permanent customers
    • Advocates
    • Intermittent customers
    • Marketing experts
    Answer :- b

    8. What is the purpose of market research in brand marketing?

    • To identify consumer needs and preferences
    • To increase brand loyalty
    • To reduce advertising costs
    • To create brand slogans
    Answer :- a

    9. What is the term used to describe the emotional connection that consumers have with a brand?

    • Brand loyalty
    • Brand image
    • Brand affinity
    • Brand differentiation
    Answer :- c

    10. What is the primary goal of brand loyalty programs?

    • To attract new customers
    • To increase brand awareness
    • To reward and retain existing customers
    • To generate revenue from advertising
    Answer :- c
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