Global Marketing Management Week 2 NPTEL Assignment Answers 2025

NPTEL Global Marketing Management Week 2 Assignment Answers 2024

1. In which year was International Monetary Fund (IMF) established.

• a. 1956
• b. 1944
• c. 1947
• d. 1952

Answer: b

Explanation:
The IMF was established in 1944 at the Bretton Woods Conference to promote global economic stability and growth. It became operational in 1945.

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2. _________ is an international reserve asset created to supplement members’ existing reserve assets.

• a. International Monetary Fund
• b. Speculations
• c. Special Drawing Rights
• d. Dirty Float

Answer: c

Explanation:
Special Drawing Rights (SDRs) are international reserve assets created by the IMF to support countries’ official reserves. They represent a claim to currency held by IMF member countries.

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3. What does the balance-of-payments (BOP) record?

• a. Record of all economic transactions between the residents of a country and the resident of other countries over a specified time period usually a year.
• b. Record of all non-economic transactions between the residents of a country and the resident of other countries over a specified time period usually a year.
• c. Record of all economic transactions between the non-residents of a country and the resident of other countries over a specified time period usually a year.
• d. Record of all non-economic transactions between the non-residents of a country and the resident of other countries over a specified time period usually a year.

Answer: a

Explanation:
BOP is a summary of all international economic transactions made by residents of a country, including trade, investment, and transfer payments over a given period.

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4. Unilateral transfers are included in which of the following account?

• a. Capital account
• b. Current account
• c. Official reserves
• d. Savings account

Answer: b

Explanation:
Unilateral transfers like gifts, foreign aid, and remittances are recorded in the current account as they involve transfer of money without any return.

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5. Which of the following is NOT an element of culture?

• a. Material life
• b. Language
• c. Income
• d. Education

Answer: c

Explanation:
Income is an economic term and not a cultural element. Culture includes beliefs, language, customs, education, and material life.

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6. Within a given culture, consumption processes can include which of the following stages?

• a. Access, Buying behavior, Consumption characteristics, Disposal
• b. Accommodation, Buying behavior, Consumption characteristics, Disposal
• c. Access, Behavior, Consumption characteristics, Disposal
• d. Access, Buying behavior, Cultural characteristics, Disposal

Answer: a

Explanation:
Cultural consumption processes involve how people access products, how they buy, use, and eventually dispose of them.

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7. The process of managing interaction between the company and its customers is called ___________.

• a. Customer relationship management
• b. Client relationship management
• c. Customer resource management
• d. Customer relationship handling

Answer: a

Explanation:
Customer Relationship Management (CRM) is a strategy to manage a company’s interaction with current and potential customers using data analysis.

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8. Pricing policies are driven by:

• a. Employees, Company, Competition, Collaborators
• b. Customers, Company, Government, Collaborators
• c. Customers, Company, Competition, Collaborators
• d. Customers, Company, Competition, Family members

Answer: c

Explanation:
Pricing decisions are influenced by customer expectations, internal company goals, competitors’ pricing, and supply chain collaborators.

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9. __________ refers to foreign government’s takeover of company goods, land or other assets with compensation that tends to fall short of their market value.

• a. Expropriation
• b. Confiscation
• c. Nationalization
• d. Phase-out policy

Answer: a

Explanation:
Expropriation is the forced transfer of assets by a government, typically with inadequate compensation.

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10. ________ is an outright takeover of assets without compensation.

• a. Expropriation
• b. Confiscation
• c. Nationalization
• d. Phase-out policy

Answer: b

Explanation:
Confiscation is a more severe form of expropriation where the government seizes assets without providing any compensation.