Marketing Research and Analysis Week 1 NPTEL Assignment Answers 2025
NPTEL Marketing Research and Analysis Week 1 Assignment Answers 2025
1. Which of the following best describes marketing research?
- Gathering data for advertising
- Systematic collection and analysis of data about marketing problems
- Selling products through surveys
- Researching competitors only
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2. The first step in the marketing research process is:
- Designing the questionnaire
- Collecting data
- Defining the research problem
- Writing the report
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3. Which of the following is NOT a component of research design?
- Data collection method
- Sampling plan
- Advertising budget
- Measurement technique
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4. A qualitative research method includes:
- Regression analysis
- Focus groups
- Hypothesis testing
- Surveys
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5. Which is NOT a characteristic of qualitative research?
- Structured data
- Subjective insights
- Open-ended questions
- Exploratory nature
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6. Developing a research approach involves:
- Budget allocation
- Formulating objectives and hypotheses
- Customer segmentation
- Product designing
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7. A good research problem should be:
- Ambiguous
- Broad and open-ended
- Clear and specific
- Marketing-oriented only
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8. Which of the following methods is used in qualitative research?
- Depth interviews
- Online surveys
- Experiments
- Numerical data analysis
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9. Exploratory research primarily aims to:
- Prove a hypothesis
- Test consumer loyalty
- Gain insights and understand problems better
- Provide final conclusions
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10. A research design is:
- A contract with the agency
- A plan or blueprint for conducting the study
- A marketing tactic
- A form of customer feedback
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