Marketing Research and Analysis Week 2 NPTEL Assignment Answers 2025
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✅ Subject: Marketing Research and Analysis
📅 Week: 2
🎯 Session: NPTEL 2025 July-October
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NPTEL Marketing Research and Analysis Week 2 Assignment Answers 2025
1. Projective techniques are primarily used in:
- Quantitative analysis
- Direct surveys
- Uncovering hidden thoughts
- Questionnaire formatting
Answer : See Answers
2. A case study is a:
- Statistical analysis method
- Controlled experiment
- Predictive tool
- Detailed investigation of a single subject
Answer :
3. Which of these is a descriptive research method?
- Focus groups
- Observation
- Depth interview
- Cross-sectional survey
Answer :
4. Primary data is:
- Already published data
- Data from internal reports
- Collected firsthand for a specific purpose
- Data from newspapers
Answer :
5. Which is a source of secondary data?
- Government census
- Customer feedback form
- In-depth interview
- Observational notes
Answer :
6. Measurement error refers to:
- Error in defining the problem
- Mistakes in conducting focus groups
- Differences between measured and true values
- Budget misallocation
Answer : See Answers
7. Scaling involves:
- Reducing errors
- Increasing sample size
- Designing experiment layout
- Assigning numbers to objects or people
Answer :
8. Which is NOT a type of measurement scale?
- Nominal
- Ordinal
- Perceptual
- Ratio
Answer :
9. Which scale indicates absolute zero?
- Ordinal
- Interval
- Ratio
- Nominal
Answer :
10. Descriptive research is most likely used when the goal is to:
- Describe characteristics of a population
- Understand causal relationships
- Generate new ideas
- Explore emotions
Answer : See Answers
NPTEL Marketing Research and Analysis Week 2 Assignment Answers 2024
1. Which qualitative research method involves a one-on-one conversation between the researcher and the participant?
a. Focus Group Discussion
b. Case Study
c. Depth Interview ✅
d. Projective Technique
Explanation: A Depth Interview is a one-on-one interaction where the researcher explores in-depth motivations, beliefs, and feelings of the participant.
2. Which technique is used to uncover underlying motivations, beliefs, attitudes and feelings?
a. Projective Technique ✅
b. Focus Group Discussion
c. Depth Interview
d. None of the Above
Explanation: Projective techniques are indirect methods used to uncover hidden emotions and motivations by interpreting ambiguous stimuli, like word associations or picture interpretations.
3. A detailed analysis of a particular individual, group, or event is known as:
a. Depth Interview
b. Focus Group Discussion
c. Case Study ✅
d. Projective Technique
Explanation: A Case Study is an in-depth investigation of a single case to understand its dynamics and context in detail.
4. Which research design aims to describe the characteristics of objects, people, groups, organizations, or environments?
a. Exploratory Research Design
b. Causal Research Design
c. Descriptive Research Design ✅
d. Experimental Research Design
Explanation: Descriptive Research Design is used when the objective is to describe characteristics or functions systematically.
5. Data collected firsthand by the researcher for the specific purpose of the study is called:
a. Secondary Data
b. Primary Data ✅
c. Tertiary Data
d. Archival Data
Explanation: Primary Data is original data collected by the researcher for a specific study through surveys, interviews, etc.
6. Which of the following is an example of secondary data?
a. Data from a survey conducted by the researcher
b. Information from government publications ✅
c. Observations made during field research
d. Responses from depth interviews
Explanation: Government publications are secondary data as they are collected by others and made publicly available.
7. Which scaling technique involves respondents comparing two or more objects directly?
a. Non-comparative Scaling
b. Likert Scale
c. Semantic Differential Scale
d. Comparative Scaling ✅
Explanation: In Comparative Scaling, respondents directly compare objects, such as in paired comparisons or rank ordering.
8. The Likert scale is an example of which type of scaling?
a. Comparative Scaling
b. Non-comparative Scaling ✅
c. Projective Technique
d. Nominal Scaling
Explanation: The Likert Scale asks respondents to indicate their level of agreement, making it non-comparative and ordinal in nature.
9. Which of the following is an advantage of secondary data?
a. Always up-to-date
b. Tailored to the researcher’s needs
c. Cost-effective and time-saving ✅
d. Guaranteed high quality
Explanation: Secondary data is already collected, which makes it cheaper and quicker to use, though it may not always be specific to your study.
10. In which research method do participants interact with each other while discussing a topic?
a. Depth Interview
b. Focus Group Discussion ✅
c. Case Study
d. Secondary Data Analysis
Explanation: In a Focus Group Discussion, multiple participants discuss a topic in the presence of a moderator, encouraging interactive dialogue.
