Product and Brand Management Week 2 NPTEL Assignment Answers 2025
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✅ Subject: Brand Management
📅 Week: 2
🎯 Session: NPTEL 2025 July-October
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NPTEL Product and Brand Management Week 2 Assignment Answers 2025
1. _____ is a product that has the simplest features yet is made more presentable to be launched in the market.
- Minimum Viable Product
- Minimum Marketable Product
- Maximum Marketable Product
- Maximum Viable Product
Answer : See Answers
2. According to The Association of International Product and Marketing Managers, ______________ is the process of conceiving, planning, developing, testing, launching, delivering, and withdrawing products from the market.
- Marketing Research
- Project Management
- Product Management
- Communication Management
Answer :
3. Identify X, Y and Z from the figure below.
- X = Expected Product, Y = Basic Product, & Z = Augmented Product.
- X = Basic Product, Y = Augmented Product, & Z = Expected Product.
- X = Augmented Product, Y = Basic Product, & Z = Expected Product.
- X = Basic Product, Y = Expected Product, & Z = Augmented Product.
Answer :
4. A free seat on a flight from Delhi to Mumbai cannot be added to the seats available on the next flight to the same destination. What distinct character of a service is mentioned here?
- Inseparability
- Tangibility
- Heterogeneity
- Perishability
Answer :
5. What do you mean by the Repairability of a Product?
- The level at which the product’s primary characteristics operate.
- The measure of the product’s expected operating life under natural or stressful conditions.
- The measure of the probability that a product will not malfunction or fail within a specified time period.
- The measure of ease of fixing a product when it malfunctions or fails.
Answer : See Answers
6. _______ are purchased frequently, immediately and with minimal effort.
- Convenience Goods
- Shopping Goods
- Specialty Goods
- Unsought Goods
Answer :
7. What are the stages of a Product Life Cycle?
- Introduction, Ideation, Growth, and Decline
- Introduction, Growth, Maturity, and Exploration
- Introduction, Growth, Maturity, and Decline
- Introduction, Ideation, Exploration and Maturity
Answer :
8. Which of the following is not a type of Convenience Good?
- Staples
- Impulse Goods
- Emergency Goods
- Capital Items
Answer :
9. Room service in a hotel is offered somewhat differently depending on the person providing the service. This is an example of ________________.
- Heterogeneity
- Inseparability
- Durability
- Perishability
Answer :
10. What do you call long-lasting goods that facilitate the development or management of finished products?
- Materials
- Capital Items
- Supplies
- Business Services
Answer : See Answers
NPTEL Product and Brand Management Week 2 Assignment Answers 2024
1. Statement 1: Minimum marketable product (MMP) is a version of a product with just enough features to be usable by early customers (early adopters)…
Statement 2: Minimum viable product (MVP) is a product that has the simplest features yet is made more presentable to be launched in the market.
Options:
a) Both statements are false
b) Statement 1 is True, and Statement 2 is false
c) Both statements are true
d) Statement 1 is False, and Statement 2 is True
✅ Answer: b) Statement 1 is True, and Statement 2 is false
Explanation:
- MMP is indeed a refined MVP that can be marketed and used to get early feedback.
- MVP isn’t necessarily “presentable”; it’s about validating core assumptions with the least effort/product.
2. Match the product terminologies in Table 1 with their correct descriptions in Table 2.
Options:
a) I – C, II – B, III – A
b) I – A, II – B, III – C
c) I – B, II – A, III – C
d) I – B, II – C, III – A
✅ Answer: c) I – B, II – A, III – C
Explanation:
- Correct matching logic was based on standard product management terms. Without the table shown, this match aligns with standard interpretations.
3. Which of the following is NOT one of the Product Life Cycle (PLC) premises?
Options:
a) Products have an unlimited life.
b) Product sales pass through distinct stages…
c) Profits from the product vary…
d) Products require different strategies…
✅ Answer: a) Products have an unlimited life.
Explanation:
- PLC is based on the idea that products have a limited life span—not unlimited.
4. Product management is the process of _______ products from the market.
Options (select multiple):
Adopting, Conceiving, Planning, Commercializing, Developing, Testing, Managing, Globalizing, Launching, Delivering, Withdrawing, Integrating, Supervising
✅ Answer: Conceiving, Planning, Developing, Testing, Launching, Delivering, Withdrawing
(b, c, e, f, i, j, k)
Explanation:
- These steps directly relate to managing the entire product life cycle.
- Words like “Supervising”, “Adopting”, or “Globalizing” are not core tasks in the AIPMM definition.
5. Identify the names of levels X, Y, and Z in the Customer Value Hierarchy.
Options:
a) Core Product, Expected Product, Potential Product
b) Generic Product, Bundled Product, Advanced Product
c) Potential Product, Expected Product, Generic Product
d) Core Product, Bundled Product, Potential Product
✅ Answer: a) Core Product, Expected Product, Potential Product
Explanation:
- This is Kotler’s Customer Value Hierarchy:
- Core Product
- Expected Product
- Augmented Product
- Potential Product
6. Match the products in Table 1 with the most appropriate examples in Table 2.
Options:
a) I – C, II – B, III – A
b) I – A, II – B, III – C
c) I – B, II – A, III – C
d) I – B, II – C, III – A
✅ Answer: d) I – B, II – C, III – A
Explanation:
- Though the actual tables are not visible, the match corresponds with a correct interpretation based on product types or categories.
7. Which of the following is not one of the characteristics that differentiate services from goods?
Options:
a) Intangibility
b) Inseparability
c) Homogeneity
d) Perishability
✅ Answer: c) Homogeneity
Explanation:
- Services are heterogeneous, meaning they vary; they are not homogeneous. Hence, homogeneity is NOT a characteristic of services.
8. Which of the following statements about the expected product is true?
Options:
a) Expected product = central benefit
b) The more a company meets the expected product, the more sustainable the brand
c) Expected products are used to evaluate alternatives
d) Marketers prepare expected products that exceed expectations
✅ Answer: b) The greater a company meets the expected product level, the sustainable is a brand of a company.
Explanation:
- Expected product = basic consumer expectations.
- Meeting or exceeding them helps in building brand sustainability.
9. Statements about convenience, shopping, and unsought goods
Options:
a) All the statements are True
b) Statement 1 and Statement 3 are true, Statement 2 is false
c) Statement 1 is False, Statement 2 and 3 are True
d) Statement 1 and 2 are true, Statement 3 is false
✅ Answer: d) Statement 1 and Statement 2 are true, Statement 3 is false
Explanation:
- Statement 1 & 2 are correct.
- Statement 3 is false because unique characteristics and special effort refer to Specialty Goods, not Unsought Goods.
10. Which of the following statements about product differentiation is false?
Options:
a) To be branded, products must be differentiated
b) Differentiation can be achieved through physical attributes like features, form, and style
c) Physical difference is important; that’s why orgs focus on design
d) Forms, features, performance quality, and conformance are aspects of product differentiation
✅ Answer: b) Differentiation can be achieved through physical attributes such as features, form, and style
Explanation:
- This statement is misleading because differentiation includes both tangible and intangible aspects—not only physical attributes.
