NPTEL AI in Marketing Week 3 Assignment Answers 2025
1. What is the primary distinction between “strategy for AI” and “strategy with AI”?
- Strategy for AI is a substitute for strategy with AI in corporate planning.
- Strategy for AI addresses the operational role of AI, while strategy with AI incorporates AI in strategic goals.
- Strategy for AI focuses on technical implementation, while strategy with AI emphasizes market differentiation.
- Strategy for AI and strategy with AI are synonymous concepts.
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2. Which transformation type in hybrid intelligence emphasizes high levels of both renewal and recombination of AI and human intelligence?
- Radical transformation
- Modular transformation
- Incremental transformation
- Architectural transformation
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3. Which type of AI is best suited for analyzing longitudinal customer data to enhance dynamic personalization over time?
- Feeling AI
- Thinking AI
- Adaptive AI
- Mechanical AI
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4. In segmentation, AI enables marketers to disaggregate the market into individual customer segments. What is this capability commonly referred to as?
- Segments of one
- Personalization
- Micro-segmentation
- Dynamic clustering
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5. How does Thinking AI contribute to dynamic pricing strategies in the marketing mix?
- By negotiating prices with customers in B2B scenarios
- By predicting emotional responses to price changes
- By calculating real-time price adjustments using Bayesian inference
- By providing pre-set static price suggestions
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6. Which AI-powered strategy allows brands to avoid surplus inventory by producing only what customers commit to buying?
- Dynamic Inventory Management
- Just-in-Time Production
- Demand-Driven Mass Customization
- Predictive Manufacturing
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7. How does Mechanical AI enhance distribution and logistics functions in the place mix?
- By predicting future order requirements using deep learning
- By facilitating personalized customer engagement during delivery
- By automating routine tasks like packaging and inventory management
- By integrating customer preferences into delivery schedules
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8. Which type of AI is primarily used to enhance emotional engagement in frontline interactions within the place mix?
- Thinking AI
- Mechanical AI
- Adaptive AI
- Feeling AI
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9. A company wants to identify its competitors in a newly emerging market where the structure is not well-defined. Which type of AI and method should it use?
- Mechanical AI and supervised machine learning
- Thinking AI and unsupervised machine learning
- Feeling AI and sentiment analysis
- Mechanical AI and algorithmic market research
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10. Which of the following best describes “Feeling AI” in the context of marketing intelligence?
- Automates repetitive tasks such as data collection
- Analyzes competitors’ market share data
- Predicts market trends and consumer preferences
- Analyzes customer sentiments, preferences, and emotional data
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NPTEL AI in Marketing Week 5 Assignment Answers 2025
1. How does the Retention Journey differ from the Defection Journey in the modern consumer landscape?
- Retention focuses on cost-switching barriers, while Defection focuses on active loyalty.
- Retention skips competitor research, while Defection re-evaluates previous purchase alternatives.
- Retention leads consumers to abandon a brand, while Defection ensures repeat purchases.
- Retention promotes active opposition, while Defection promotes passive loyalty.
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2. A consumer subscribes to a meal preparation service and has become reliant on its automated delivery process. What aspect of the subscription journey does this represent?
- Moment-of-Truth Activity
- Repeat Post-Engagement Activities
- Connection Creation Stage
- Cognitive and Behavioral Dependency
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3. What is one of the key ways AI enhances the customer experience in retail shopping, as illustrated by “smart mirrors”?
- Offering customized insights like fit and wardrobe suggestions.
- Enabling one-click reordering of previous purchases.
- Tracking inventory levels in real time.
- Providing product recommendations based on purchase history.
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4. A global hospitality brand uses AI to integrate customer itinerary data into service agent dashboards for real-time problem-solving and upselling. This scenario exemplifies:
- Integrated machine-human collaboration.
- Siloed contact center operations.
- AI-driven customer segmentation.
- Predictive analytics in marketing.
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5. A skincare brand uses real-time data to offer unique product recommendations and discounts to individual customers. Which personalization approach does this exemplify?
- Hyper-personalization.
- Mass customization.
- Rule-based segmentation.
- Psychographic profiling.
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6. Which of the following is a critical component for achieving personalization at scale?
- Manual processes for segment-based advertising.
- Integration of data discovery, decision-making, and content distribution.
- Limiting data collection to first-party sources.
- Static data models for customer profiling.
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7. How can customer journey orchestration improve cross-departmental efficiency within an organization?
- By focusing solely on marketing campaigns without involving sales or support teams.
- By centralizing all customer queries into a single channel to streamline responses.
- By providing real-time synchronization of customer data across teams for coordinated decision-making.
- By automating customer interactions without requiring human intervention.
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8. What key challenge is highlighted regarding the implementation of customer journey orchestration platforms?
- Over-reliance on third-party tools without in-house expertise.
- Limited access to customer data due to regulatory constraints.
- High startup costs and the complexity of aligning departmental goals with overarching strategies.
- Lack of automation capabilities for resolving customer queries.
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9. Which of the following best describes the role of behavioral realism in avatar design?
- It measures users’ perceptions of how intelligent an avatar appears based on its design.
- It involves avatars’ ability to exhibit natural interactions using both verbal and nonverbal communication.
- It ensures that avatars have a human-like appearance to enhance user engagement.
- It focuses on creating avatars with static but appealing visual representations.
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10. A company uses an avatar in their virtual store that mimics users’ facial expressions and adjusts its tone during interactions. Which design element is primarily being utilized to enhance user engagement?
- Communication Modality
- Social Content
- Response Type
- Controlling Entity
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