Brand Management Week 3 NPTEL Assignment Answers 2025
Need help with this week’s assignment? Get detailed and trusted solutions for Product and Brand Management Week 3 NPTEL Assignment Answers. Our expert-curated answers help you solve your assignments faster while deepening your conceptual clarity.
✅ Subject: Brand Management
📅 Week: 3
🎯 Session: NPTEL 2025 July-October
🔗 Course Link: Click Here
🔍 Reliability: Verified and expert-reviewed answers
📌 Trusted By: 5000+ Students
For complete and in-depth solutions to all weekly assignments, check out 👉 NPTEL Product and Brand Management Week 3 NPTEL Assignment Answers
🚀 Stay ahead in your NPTEL journey with fresh, updated solutions every week!
NPTEL Brand Management Week 3 Assignment Answers 2025
1. What is the purpose of brand repositioning?
- To change a brand’s visual identity and logo
- To enter new markets with a brand’s existing products or services
- To change the perception and positioning of a brand in the mind of the consumer
- To create a new sub-brand within an existing brand portfolio
Answer : See Answers
2. Companies use ____________ for the equity of a brand name to address needs of different segments.
- Brand element
- Brand bonding
- Sub-brand
- None of the above
Answer :
3. Which of the following is an example of a brand positioning strategy?
- Apple targeting tech-savvy consumers with its products
- Coca-Cola offering discounts to attract price-sensitive customers
- Nike using celebrity endorsements in its advertising
- McDonald’s expanding its menu to include healthier options
Answer :
4. Kapferer’s brand identity prism has
- Picture of sender
- Picture of receiver
- Both
- Neither
Answer :
5. Brand personality does not change with
- Price
- Product features
- Availability
- Change in brand ambassador
Answer :
6. Business media brand personality has _____________ dimensions
- 11
- 12
- 13
- 14
Answer : See Answers
7. The following parts within the brand iceberg remain at the deepest level
- Value system
- Treatment of people
- Advertisement jingle
- Brand Ambassador
Answer :
8. Brand extensions can be disadvantageous because it __
- Creates new experience
- Can hurt parent brand image
- Strengthens brand positioning too much
- Leads to efficiencies in promotions
Answer :
9. Brand iceberg can be used to understand _____________
- Brand identity & Brand Personality
- Financial Brand Equity
- Vision and mission
- Brand strategy
Answer :
10. Which among the following is an outcome of higher brand equity
- Reduced prices
- Higher prices
- Competitor’s reaction
- More competition
Answer : See Answers
