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Consumer Psychology Week 3 NPTEL Assignment Answers 2025

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NPTEL Consumer Psychology Week 3 Assignment Answers 2025

1. Individuals compare and contrast different solutions to the same marketplace problem using ________.

  • Alternative evaluation
  • Problem solution
  • Conflict resolution
  • Evaluative criteria
Answer : See Answers

2. A(n) subset that consumers can bring up from memory is referred to as ____________.

  • Retrieval set
  • Memory set
  • Universal set
  • Recall set
Answer :

3. Generally speaking, _____________ rules are less complex than are compensatory approaches.

  • Compensatory
  • Intervening variable
  • Noncompensatory
  • Shopping orientation
Answer :

4. Alternative evaluation involves two other types of consumer sets. Identify these sets.

  • Universal set and retrieval set
  • Variable set and compose set
  • Universal set and variable set
  • Universal set and subset
Answer :

5. Tim is out of Diet Coke, and he thinks of other carbonated drinks to try. Instead of heading straight for the Diet Coke at the grocery store, he also looks at 7-UP and Minute Maid Orange. Here, __ precedes his decision and happens at the same time as the information search.

  • Pre-purchase search
  • Post-purchase search
  • Alternative evaluation
  • Product search
Answer :

6. Consumers appear to create consideration sets of heterogeneous alternatives when _______________.

  • They don’t want to miss a viable choice
  • They see some common benefits that will make comparison easier
  • Different groups of potential choices offer a benefits trade-off
  • All of the above
Answer : See Answers

7. In some cases, the trivial attribute acts as a(n) ____________ that allows the consumer to forgo the more detailed evaluation process of more meaningful attributes.

  • Heuristic cue
  • Evaluative criteria
  • Determinant attribute
  • Decision heuristics
Answer :

8. Using the __________, the consumer considers all evaluative criteria as determinant, and a minimum/maximum acceptable value or score is established for each one.

  • Disjunctive rule
  • Substitute purchase
  • Conjunctive rule
  • Intervening variables
Answer :

9. A ___________ is a person, firm, or other entity engaged and paid by the consumer or other interested party on behalf of the consumer to make or facilitate a product or service selection decision on behalf of that consumer.

  • Surrogate shopper
  • On-the-spot purchaser
  • Planned shopper
  • General shopper
Answer :

10. Alternative evaluation is not always a part of the _______________.

  • Decision process
  • Information search
  • Information process
  • Goal Setting
Answer : See Answers

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