NPTEL Global Marketing Management Week 3 Assignment Answers 2024
1. Which of the following is NOT a type of intellectual property?
a. Trade secrets
b. Patent
c. Copyright
d. Physical good
✅ Answer: d. Physical good
✏️ Explanation: Intellectual property refers to creations of the mind like inventions, designs, and artistic works—not tangible items like physical goods.
2. Which system of law relies on statutes and codes for the interpretation of law?
a. Code law system
b. Islamic law system
c. Common law system
d. All of these
✅ Answer: a. Code law system
✏️ Explanation: Code law system is based on written laws and legal codes, not judicial decisions or precedent.
3. Which of the following is NOT a challenge in collecting primary information for marketing research?
a. Issues of non-response
b. Courtesy bias
c. Redundancy
d. Getting firsthand information
✅ Answer: d. Getting firsthand information
✏️ Explanation: Getting firsthand information is the goal of primary research, not a challenge. Other options are common issues in such research.
4. __________ is the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company.
a. Marketing research
b. Marketing
c. Market planning
d. Market analysis
✅ Answer: a. Marketing research
✏️ Explanation: Marketing research involves gathering and analyzing data to support marketing decisions.
5. As per the trade audit method, market size assessment is given as:
a. Local Production + Imports – Exports
b. Local Production – Imports – Exports
c. Local Production + Imports + Exports
d. Local Production – Imports + Exports
✅ Answer: a. Local Production + Imports – Exports
✏️ Explanation: This formula gives the actual market size by adding imports to domestic production and subtracting exports.
6. In context of coordination of multi-country research, the emic versus etic dilemma implies ______.
a. the conflict between the demands of global headquarters and local subsidiaries.
b. the aggregation between the demands of global headquarters and local subsidiaries.
c. the tie between the demands of global headquarters and local subsidiaries.
d. the conflict between the demands of local headquarters and local subsidiaries.
✅ Answer: a. the conflict between the demands of global headquarters and local subsidiaries.
✏️ Explanation: The emic-etic dilemma refers to balancing global standardization (etic) with local relevance (emic).
7. __________ is the process of dividing a market into meaningful, relatively similar, identifiable segments or groups.
a. Market
b. Market segment
c. Market segmentation
d. Market value
✅ Answer: c. Market segmentation
✏️ Explanation: Market segmentation helps in targeting specific customer groups based on shared characteristics.
8. Segments ideally should possess the following set of properties, EXCEPT:
a. Substantial
b. Sustainable
c. Measurable
d. Responsive
✅ Answer: b. Sustainable
✏️ Explanation: While sustainability is important in business, it is not a standard property required for market segments.
9. _________ focuses on whether or not people buy and use a product, as well as how often, and how much they use or consume.
a. Behavioral segmentation
b. Geographic segmentation
c. Demographic segmentation
d. Psychographic segmentation
✅ Answer: a. Behavioral segmentation
✏️ Explanation: Behavioral segmentation looks at consumer actions, usage rate, loyalty, and occasion of product use.
10. The main dimensions of the VALs segmentation framework are _______ and ________.
a. Consumer motivation, consumer resources
b. Consumer choice, consumer resources
c. Consumer preferences, consumer choice
d. Consumer motivation, consumer need
✅ Answer: a. Consumer motivation, consumer resources
✏️ Explanation: VALs classifies consumers based on their psychological traits and key demographics like motivation and resources.