Marketing Research and Analysis Week 3 NPTEL Assignment Answers 2025
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✅ Subject: Marketing Research and Analysis
📅 Week: 3
🎯 Session: NPTEL 2025 July-October
🔗 Course Link: Click Here
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NPTEL Marketing Research and Analysis Week 3 Assignment Answers 2025
1. Which of the following is a key step in scale development?
- Conducting experiments
- Generating items for the scale
- Determining sample size
- Launching products
Answer : See Answers
2. A well-designed questionnaire should:
- Include complex language
- Be long and detailed
- Minimize respondent bias
- Avoid pre-testing
Answer :
3. Causal research is best used when the goal is to:
- Describe population characteristics
- Identify cause-and-effect relationships
- Collect opinions
- Observe consumer behavior
Answer :
4. Which of these is essential in experimental design?
- Observation only
- Secondary data
- Large budget
- Control group
Answer :
5. A good questionnaire should NOT include:
- Clear questions
- Leading questions
- Logical flow
- Neutral wording
Answer :
6. What is the purpose of pre-testing a questionnaire?
- To finalize research design
- To identify and fix potential problems
- To gather final data
- To test the hypothesis
Answer : See Answers
7. Simple random sampling ensures:
- All population members have equal chance
- Only loyal customers are selected
- Quicker data collection
- Biased results
Answer :
8. Which of the following best describes causal research?
- It identifies trends
- It determines customer satisfaction
- It investigates cause-effect relationships
- It collects demographic data
Answer :
9. Which method is most suitable for causal research?
- Content analysis
- Observation
- Experimentation
- Focus groups
Answer :
10. A double-barreled question in a form means:
- It uses numbers only
- It asks two things at once
- It’s based on two studies
- It’s optional
Answer : See Answers
